Senior Growth Marketing Manager

Title: Senior Growth Marketing Manager

Location: United States

ANYWHERE – REMOTE US

REVENUE – MARKETING

FULL-TIME

REMOTE

About Kiddom

There’s a lack of high quality core curriculum in the K-12 marketplace and it’s exacerbating educational inequities, directly impeding our children’s ability to pursue the college or career pathways of their dreams. We believe high quality instructional materials are critical for an outstanding education. Kiddom’s technology helps teachers understand, utilize, and measure the impact of curriculum. Our platform offers school districts only the best curriculum in the marketplace, rebuilt inside simple, flexible technology to enable teachers and learners to unlock their full potential.

We are a passionate, collaborative team focused on building transformative education technology and making a measurable impact in K-12 education.

We strive to create an inclusive, positive team culture where everyone is respected and valued for everything they bring to Kiddom, not just what they produce.

Kiddom, a leading educational technology company, is seeking a highly motivated and results-driven Senior Growth Marketing Manager to join our dynamic marketing team. The ideal candidate will have a proven track record of driving top-of-funnel lead generation while also possessing the skills and expertise to nurture customer loyalty and support expansion and upsell opportunities. As a Senior Growth Marketing Manager, you will be at the forefront of advancing our growth objectives and amplifying our impact on K-12 education. Experience in the K-12 education field is highly preferred.

Lead Generation:

• Develop and execute comprehensive growth marketing strategies to rapidly increase top-of-funnel leads through paid advertising, email campaigns, SEO initiatives, etc.
• Identify, evaluate, and optimize various acquisition channels to maximize lead generation and cost-effectiveness.
• Collaborate with cross-functional teams to create compelling marketing assets, landing pages, and promotional content to attract and engage prospects.
• Work closely with SDRs and AEs to monitor sales funnel conversions and optimize processes.

Customer Marketing and Loyalty:

• Develop and execute customer marketing strategies to enhance loyalty, retention, and advocacy among existing customers.
• Work closely with the Customer Success team to implement personalized and targeted campaigns to drive upsell and expansion opportunities.
• Monitor customer feedback and insights, utilizing data-driven approaches to optimize customer engagement and satisfaction.

Analytics and Performance Measurement:

• Utilize data-driven insights to analyze the performance of various marketing campaigns and initiatives.
• Develop KPIs and performance metrics to measure the success and effectiveness of growth marketing efforts.
• Regularly report on marketing performance to key stakeholders, highlighting successes, challenges, and recommended improvements.

Market Research and Competitive Analysis:

• Stay updated with the latest trends and developments in the K-12 education industry and digital marketing landscape.
• Conduct competitive analysis to identify potential growth opportunities and positioning strategies.

Qualifications and Experience:

• Bachelor’s degree in Marketing, Business, or a related field. MBA preferred.
• Proven experience in growth marketing, lead generation, and customer marketing, preferably in the K-12 education sector.
• Expertise in Hubspot and SalesForce.
• Demonstrated success in developing and executing multi-channel marketing campaigns.
• Proficiency in marketing analytics and data-driven decision-making.
• Strong communication and interpersonal skills, with a focus on building relationships with internal teams and external partners.
• Familiarity with educational technology and the K-12 education market is highly desirable.

$90,000 – $150,000 a year

What we offer

We are a passionate, collaborative team focused on building transformative education technology and making a measurable impact in K-12 education.

We strive to create an inclusive, positive team culture where everyone is respected and valued for everything they bring to Kiddom, not just what they produce.

Full time permanent employees are eligible for the following benefits from their first day:

• Competitive salary
• Meaningful equity
• Health benefits: medical (various PPO/HMO/HSA plans), dental, vision, disability and life insurance
• 10 paid sick days per year
• Unlimited vacation time policy (subject to internal approval). Average use 4 weeks off per year.
• Paid family leave after birth/adoption of caretakers and minimum of 16 paid weeks for birthing parents. Meant to supplement benefits offered by State.

COVID Vaccination Policy

Kiddom policy requires employees to be vaccinated before they visit an office or attend company events..

We have remote roles but in certain positions where office attendance is deemed to be essential to the role, offers of employment shall be conditional upon proof of vaccination.