Possible expired job

This job was posted a year ago and may be expired now. If that's the case, you can browse similar jobs here. Apologies for the inconvenience.

Senior Global Public Relations Manager

Senior Global Public Relations Manager

Remote US (6 month contract)

Region: United States of America

State: Remote

City: remote

Business Unit: Store Support Centre (SSC)

Time Type: Full-time

Description & Requirements

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we’re in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

about this team

We lead the charge on the “who, what, when, where and why” for how lululemon shows up and how we are talking to media who count on us for product education, a connection to yoga, running and training, and to be engaged with inspiring stories that shape our global brand. Whether introducing lululemon to new and emerging markets, or building on firmly established relationships, we educate and are the connection to story-doers that generate conversation. No matter where in the world, media see us as the best source of information on innovative retail solutions as we continue to differentiate ourselves globally as a premium athletic retailer.

Reporting to the Global Public Relations Senior Director, the Senior Global Public Relations Manager is responsible for supporting the strategic PR efforts of lululemon, overseeing facets of consumer-facing outreach for brand, product, and community. Main responsibilities for this position include creating the department’s strategic public relations plans, delivering successful results; along with leading team foundational tools and resources, including managing monthly and quarterly budget. You will also be responsible for developing creative solutions to best establish the department as a resource for the needs of PR leaders in regions around the world. And, you’ll liaise with Global Internal Communications and Global Corporate Communications to support where needed.

a day in the life: what you’ll do

  • Develop departmental objectives and influence annual and program-specific strategies.
  • Create, develop and guide the execution of global consumer PR campaigns and opportunities.
  • Serve as a focal point for regional PR leaders, identifying opportunities that can be scaled to other regions.
  • Create compelling product, brand and community messaging, and use your strong media relations skills to support in coaching company spokespeople.
  • Build authentic relationships with key media and industry influencers that result in authentic earned editorial globally


  • 8-12 years of dynamic experience in public relations and experience working for a global organization.
  • Strength in leading people and partners – understands how to bring the best out in others.
  • At least 2 years’ of experience managing a department budget.
  • Strong media relationships and a strong understanding of the digital landscape.
  • Brand, product and retail experience.
  • Experienced in building strategies and the thought of doing everything that you’ve learned a bit differently is energizing.
  • Experience managing agency relationships.
  • Excellent written and verbal communication skills; and strong presentation skills.
  • Quickly and easily develop relationships and people come to you for advice because they trust your opinion.
  • Strong writer.

must haves

  • Acknowledge the presence of choice in every moment and take personal responsibility for your life.
  • Possess an entrepreneurial spirit and continuously innovate to achieve great results.
  • Communicate with honesty and kindness and create the space for others to do the same.
  • Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
  • Foster connection by putting people first and building trusting relationships.
  • Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.