Senior Director, Global Demand Generation

Title: Sr. Director, Global Demand Generation

Location: New York, NY OR US-Remote

As Vimeo’s Sr. Director of Global Demand Generation, you will lead a talented and growing team. You will be responsible for setting the growth strategy, defining campaign and funnel tactics and overseeing the execution for demand generation to continue our enterprise growth trajectory. You will work closely with our Sales Leaders, Account Executives, Sales Development, and Marketing Operations to achieve our growth goals. This is a great opportunity for an experienced marketer to build out an integrated global demand generation function that can scale into the future. This role will work closely with members of the extended marketing team to create, manage, and execute our demand generation strategies, plans and programs.

The Demand Generation Senior Director position will build and scale the enterprise demand generation. The ideal individual is an ambitious, revenue-driven marketer who knows what it takes to drive pipeline across channels. The ideal person for this role has built exceptional demand gen functions in the past, or has experience with a more advanced program with a track record for hitting targets and driving results. In addition to defining strategy and plans, this person is also highly analytical and can dive into data to uncover insights and business trends.

What you’ll do:

• Lead a team of field and event marketers focusing on multi-channel campaign execution to drive positive pipeline and revenue impact.
• Meet or exceed quarterly and annual targets for leads, MQL, SQL, and pipeline
• Own the campaign strategy that enables us to meet those targets
• Define a quarterly demand generation plan with key programs for both internal and external 3rd party options including digital and events
• Drive funnel optimization programs across multiple stakeholders including lead flow, scoring, nurture, and automation
• Monitor the execution of all campaigns to ensure success, addressing issues as they arise
• Lead quarterly analysis to identify opportunities for improvement
• Define and set KPIs to track performance on a daily, weekly and quarterly basis. Iterate quickly to proactively detect early successes and challenges, course correct where necessary, and optimize spend to achieve positive results.
• Provide regular updates and feedback to the Sales and Leadership teams and partner with SDR and Sales leadership to build out successful lead flow and follow up processes
• Partner with the Digital Marketing team to manage and optimize all digital marketing channels
• Work closely with our content team to drive demand via online content and events
• Recommend improvements to the marketing technology stack and tools to drive continual improvement including greater use of automation and personalization
• Have the communication skills to convey complex ideas with clarity, confidence and authority
• Hire, develop and lead an inclusive, engaged, and high-performing team
• Manage and track demand generation budget

Skills and knowledge you should possess:

• 8-10 years of marketing experience in B2B enterprise software (SaaS experience preferred) with a strong, demonstrable focus on pipeline growth and high-quality execution
• Proven success in building, developing, and leading growth and demand generation teams
• Passionate about providing exceptional customer experiences
• A high-energy leader with excellent cross-functional collaboration and communication skills.

Targeted Base Salary Range: $157,000.00 to $220,000.00

The base salary range listed above is for candidates located in the U.S., including the New York City metro area.

At Vimeo, we strive to hire and nurture amazing talent across the globe. Actual salaries will vary depending on factors including but not limited to experience, specialized skills, internal alignment and a candidate’s home base.Base salary is just one component of Vimeo’s total rewards philosophy. We offer a wide range of benefits and perks that appeal to the variety of needs across our diverse employee base! Other rewards may include bonus or commission, Restricted Stock Units (RSUs), paid time off, generous 401k match, wellbeing resources, and more.

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About Us:

Vimeo (NASDAQ:VMEO) is the world’s most innovative video experience platform. We enable anyone to create high-quality video experiences to connect better and bring ideas to life. We proudly serve our growing community of nearly 300 million users from creative storytellers to globally distributed teams at the world’s largest companies. Learn more at www.vimeo.com.

Vimeo is headquartered in New York City with offices around the world. At Vimeo, we believe our impact is greatest when our workforce of passionate, dedicated people, represents our diverse and global community. We’re proud to be an equal opportunity employer where diversity, equity, and inclusion is championed in how we build our products, develop our leaders, and strengthen our culture.