Senior Digital Marketing Specialist

You Belong at Greenway

Bring your best and truest self. We celebrate what makes us different and what brings us all together. At Greenway Health, we are committed to an inclusive environment and a culture of belonging as we pursue our purpose of healthier communities, successful providers, and empowered patients. We are united in our goal to build the future of healthcare technology. Join us.

The Senior Digital Marketing Specialist is responsible for managing the company’s digital demand generation strategy and executing digital components of integrated campaigns driving increased pipeline, revenue growth and brand awareness. This role is also responsible for the strategic management and execution of the company’s website and online marketing initiatives to support demand generation and brand awareness, proactively leveraging innovative online techniques and programs to ensure the company is maximizing its online presence to support the achievement of strategic initiatives. Working cross-functionally across marketing, this individual will create and executive digital marketing strategies that accelerate sales growth by defining digital marketing campaigns targeted at prospective and current customers. This role requires strong strategic leadership, communication, and organizational skills, combined with the capacity to develop and implement effective digital marketing initiatives, working independently with minimal supervision.

Essential Duties & Responsibilities

+ Develop, implement, and execute digital marketing strategies and tactics to drive demand generation and optimize funnel metrics for higher conversion rates.

+ Leverage paid advertising platforms, such as Google Ads, Microsoft Ads, LinkedIn Ads, and Rollworks, to target relevant audiences and maximize campaign performance.

+ Manage the strategy and setup of all digital campaign elements, measuring and optimizing our paid digital tactics using vendor-specific dashboards, and analytics reports.

+ Direct optimization actions cross-functionally, including copy & messaging, creative, audience targeting, ads, landing pages, A/B tests, etc.

+ Oversee the company website, ensuring it is up-to-date, user-friendly, and optimized for search engines.

+ Analyze web metrics to continuously adjust and maximize demand generation from the website.

+ Conduct keyword research and implement SEO strategies to improve website visibility and organic traffic.

+ Continuously monitor campaign performance, creating and executing regular reports, analyzing ROI, and recommending data-driven optimizations to improve performance.

+ Produce regular weekly and monthly reports, dashboards, and analyses focused on achieving revenue goals, pipeline, awareness, and market perception tracking leads, conversion, ROI, and opportunities.

+ Work cross-functionally and collaborate with the Marketing Operations Manager and other key stakeholders to leverage marketing automation and CRM tools to measure, track and analyze marketing programs and performance

+ Stay up to date with industry trends and emerging digital marketing technologies, suggesting innovative approaches to enhance our marketing efforts.

Education and Experience

+ Bachelor’s degree in Marketing or related discipline

+ Four (4)+ years Digital Marketing and demand generation experience in a B2B company and/or in an agency working with B2B clients preferred

+ Extensive experience with digital advertising platforms, including Google Ads, LinkedIn Ads, and Rollworks

+ Excellent verbal and written communication skills, including the ability to interact effectively with all levels of staff and management

+ Experience handling marketing budgets and forecasting/reporting results

Skills, Knowledge, and Abilities

+ Strong knowledge and hands-on experience in developing and executing digital marketing strategies and tactics and account-based marketing strategies

+ Track record of driving demand generation and increasing organic search traffic, rankings, and revenue

+ Solid understanding of search engine optimization (SEO) principles and best practices

+ Proficient in using analytics platforms such as Google Analytics to monitor and analyze campaign performance

+ Excellent analytical and problem-solving skills, with the ability to interpret data and provide actionable insights

+ Proactive and self-motivated, with the ability to work independently and take ownership of projects

+ Strong computer skills, including Microsoft Office

Work Environment/Physical Demands

+ While at work, this position is primarily a sedentary job and requires that the associate can work in an environment where they will consistently be seated for most of the workday

+ This role requires that one can sit and regularly type on a keyboard most of their workday

+ This position requires the ability to observe a computer screen for extended periods of time to observe their own and others’ work, as well as in-coming and out-going communications via the computer and/ or mobile devices.

+ The role necessitates the ability to listen and speak clearly to customers and other associates

Here’s what we can offer you in exchange for your amazing work:

+ Competitive pay

+ Medical, dental and vision benefits

+ Matching 401(k)

+ Generous paid time-off programs

+ Education reimbursement

+ Growth potential for your career

+ Corporate discounts

At Greenway, we strive to imagine, empower, engage, and inspire. Join us!

To learn more about Greenway, take a video tour of our office, and meet our employees, visit us at www.GreenwayHealth.com/careers.

Disclaimer: This Job Summary indicates the general nature and level of work expected of the incumbent(s). It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent. Incumbent(s) may be asked to perform other duties as requested. Greenway Health, LLC is an Equal Opportunity Employer. We do not discriminate on the basis of race, religion, age, gender, national origin, sexual orientation, disability, or veteran status.

If you are a Colorado resident, please email us at recruiting@greenwayhealth.com to receive compensation and benefits information for this role. Please include the Job ID in the subject line of the email.