Senior Copywriter

Senior Copywriter

Remote – USA

Fleetio is seeking an experienced and conversion-focused Senior Copywriter to join our growing marketing team. In this role, you will craft compelling and results-driven copy across various digital and offline channels, with a focus on increasing conversions, engagement, and lead generation. You’ll collaborate closely with the marketing, sales, and design teams to ensure that every piece of content you create is optimized for performance and drives action. This role is crucial in supporting integrated campaigns and optimizing customer touchpoints throughout the buyer journey.

If you thrive on creating persuasive messaging that gets results, enjoy A/B testing, and have a keen eye for data-driven copy optimization, we want to hear from you.

A little about us…Fleetio is a modern software platform that helps thousands of organizations around the world manage their fleet operations. Transportation technology is a hot market and we’re leading the charge, with raving fans and new customers signing up every day. We raised $144M in Series C in June of 2023 and are on an exciting trajectory as a company. Fleetio is also a proud founding member of the Rails Foundation!

More about our team and company:

• Watch our culture videos: https://fleet.io/culture
• Fleetio overview video: https://www.youtube.com/watch?v=IlvIbwZT3oU
• Our careers page: https://www.fleetio.com/careers

Your impact

• Create and optimize high-conversion copy for digital campaigns, landing pages, email marketing, and other customer touchpoints.
• Develop cohesive messaging strategies for integrated marketing campaigns that drive lead generation and sales.
• Collaborate with internal teams (marketing, design, sales) to ensure copy is aligned with brand messaging and contributes to business goals.
• Leverage data and A/B testing to continually refine and optimize copy for better performance and higher conversion rates.
• Ensure consistent brand voice and tone across all platforms, while tailoring content for different audiences and stages of the buyer journey.

Your experience

• 5+ years of professional copywriting experience, ideally in a B2B SaaS environment.
• Proven track record of writing high-converting copy for various platforms (ads, landing pages, email marketing, websites).
• Expertise in CRO and familiarity with tools like Google Analytics, Fullstory, Heap, or similar platforms.
• Experience in A/B testing and using data to inform and optimize copy.
• Strong understanding of SEO principles and their impact on conversion.
• Excellent project management and organizational skills, with the ability to manage multiple projects and meet deadlines.
• Collaborative mindset with experience working closely with marketing, sales, and content teams to ensure unified messaging.
• Strong attention to detail and ability to write clear, concise, and compelling copy for a variety of audiences.

Benefits

• Multiple health/dental coverage options
• Vision insurance
• Incentive stock options
• 401(k) match of 4%
• PTO – 4 weeks
• 12 company holidays + 2 floating holidays
• Parental leave- birthing parent (12 weeks paid) non-birthing (4 weeks)
• FSA & HSA options
• Short and long term disability (short term 100% paid)
• Community service funds
• Professional development funds
• Wellbeing fund – $150 quarterly
• Business expense stipend- $125 quarterly
• Mac laptop + new hire equipment stipend
• Monthly catered lunches
• Fully stocked kitchen with tons of drinks & snacks
• Remote working friendly since 2012 #LI-REMOTE