Senior Content Marketing Manager

Title: Senior Content Marketing Manager

Location: Remote

Job Description:

What are we all about?

We are a team of builders and researchers on a mission to empower enterprises and developers worldwide to access and build on decentralized systems.

Our expertise covers several domains: Ethereum and Starknet protocol engineering, layer-2, cryptography research, protocol research, decentralized finance (DeFi), security auditing, formal verification, real-time monitoring, smart contract development, and dapps and enterprise engineering.

Working to solve some of the most challenging problems in the blockchain space, we frequently collaborate with, such as Ethereum Foundation, Starknet Foundation, Gnosis Chain, Flashbots, Forta Protocol, Lido, EigenLayer, Open Zeppelin, RISCZero, Aleph Zero, and many more.

Today, we are a 350+ strong team working remotely across 66+ countries.

View all our open positions here:

Are you the one?

We are seeking a proactive and versatile Content Marketing Lead to spearhead our content initiatives at a rapidly-growing, remote-first organization deeply embedded in the Ethereum and onchain space. This role is ideal for a self-starter with a solid understanding of onchain culture and the underlying values of Ethereum, who thrives in a globally-distributed team. As a hands-on lead, you will start by directly creating and managing content across multiple platforms, with a path to grow into a more strategic role managing broader content marketing strategies.

You’re a good fit if you have a passion for storytelling and words, and a keen eye for detail. This role requires a blend of creativity, project management, and analytical skills to ensure our content engages our audience and aligns with our brand values.

This position offers a unique opportunity to be at the forefront of technological innovation, creating impactful content that drives awareness and adoption of blockchain infrastructure and tooling. You’ll work in a dynamic environment where you can pursue your ideas and contribute significantly to our marketing strategy.

Key Responsibilities

    • Content Strategy and Execution:

        • Develop and implement targeted content strategies that align with our brand goals and business objectives.
        • Collaborate closely with Engineering and Design to build and deploy campaigns that enhance visibility and engagement with our products and solutions.
        • Coordinate and support the creation of a variety of content forms: technical blog posts, social media updates, video scripts, B2B decks, design briefs, website updates, press releases and event collateral.
        • Produce targeted, creative and on-brand posts on Twitter, Linkedin, Farcaster, and TikTok.
    • Content Management:

        • Coordinate across marketing, engineering, design, sales and legal teams to ensure seamless execution and brand consistency across all touchpoints.
        • Maintain a content calendar to ensure consistent content delivery and engagement across all platforms.
    • SEO and Analytics:

        • Implement SEO best practices to enhance content visibility and drive organic growth.
        • Work with our Marketing Data Analyst to analyze campaign reports and assess efficacy, using insights to optimize and refine content strategies.
    • Community Engagement and Market Research:

        • Actively engage with the Ethereum ecosystem and broader onchain communities to stay abreast of hot topics and emerging trends.
        • Conduct competitor and market research to inform content decisions and strategic directions.
    • Leadership and Team Management

        • Support the building, mentoring, and managing of a content marketing team.

Must haves

    • 5+ years of experience in content marketing roles, with a proven track record of developing and executing high-impact content strategies in the blockchain industry.
    • Experience with B2B, B2D, B2C marketing campaigns in the blockchain space.
    • Lives and breathes onchain marketing.
    • Deep understanding of the Ethereum ecosystem, onchain culture, and the underlying values and principles of blockchain technology.
    • Fluent in English with exceptional writing and editing skills.
    • Strong project management skills, with the ability to manage multiple content initiatives simultaneously and meet deadlines in a fast-paced environment.
    • Strong leadership skills and the ability to inspire and guide team members to achieve content marketing goals.
    • Ability to brief designers and heaps of creativity to create content in a range of engaging formats.
    • Excellent verbal and written communication skills with high attention to detail.
    • Creative and strategic thinking with the ability to lead projects and collaborate effectively across multiple departments.
    • A strong drive to understand complex technologies and a proactive approach to work.
    • Understanding of basic SEO and how they apply on social media platforms.
    • Good understanding of Twitter, LinkedIn, TikTok, Farcaster, YouTube and Instagram.
    • Experience using CRM software and social scheduling tools.

Nice to haves

    • An advanced degree (e.g., MBA or Master’s in Marketing, Communications, or a related field)
    • Experience with more advanced SEO best practices and tools, such as keyword research, on-page optimization, and link building strategies.
    • Familiarity with content management systems (CMS), such as WebFlow.
    • Experience with any of these tools: Notion, Hubspot, Salesforce, Apollo.
    • Bachelor’s degree in marketing, communications, journalism, or a related field.
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