Senior Communications Specialist PR & Media Relations
job requisition id
Lead the development and implementation of strategic and highly complex integrated communications programs across multiple external audiences.
Develop and execute effective and integrated communication plans, including strategies and tactics across all channels, and leveraging all communication opportunities
Responsible for communication management for projects involving high priority, major company strategic initiatives, and/or significant changes to existing marketing and communication strategies
Manage multiple concurrent projects, requiring outside resources and crossing divisions to produce the most effective communications
Responsible for strategic communication oversight and recommending ongoing enhancements for assigned audience, program(s), or channel(s)
Serve as communication strategist and consult with corporate and division partners to develop strategies, key messages, and vehicles for communication to support corporate, division, and project objectives
Lead and/or participate in project meetings. Proactively and openly articulate ideas and concerns with both corporate and project stakeholders, while balancing the objectives of both groups
Evaluate the impact of different communication channels and messaging strategies to ensure effective communications
Serve as account manager between creative teams and business partners. Initiate and manage creative strategy work, including some direct content development
Understand and leverage communication touch points for assigned audiences and/or projects
Ensure market positioning and approved key messages are adhered to
Manage communication projects, including tracking, reporting status, project budgets, and measurement of tactics
Analyze processes and strategies relating to increasing efficiency, quality, cost-control principles, workflow, accuracy, and reduction of complex production processes and products, providing recommendations for improvement
Advise and recommend effective communication approaches
Write and edit copy for various communication pieces
Manage various communication processes and workflows
Working with manager, recommend tactical assignments of work for other team members to support strategic communication needs
Typically has the following skills or abilities:
Bachelor’s Degree in Marketing, Communications, or equivalent experience
4+ years’ experience in related communications work for a variety of mediums and customizing content to targeted audiences
Project management experience
Excellent written and verbal communication skills
Ability to work with individuals from all levels of organization
Proficient in word processing and desktop publishing applications
Experience writing a variety of original PR content, including press releases, talking points, speeches, op-eds, blog posts, and media pitches
Ability to provide strategic PR and media relations guidance for VSP Vision spokespersons, including the development of key messages, talking points, media briefing documents, interview prep, public speaking support, and more
Experience supporting PR and media relations plans that align with organizational objectives
Ability to serve as a liaison between the Global Corporate Communications Department (GCC) and other internal lines of business, brands, and departments, to ensure relevant information is shared on a consistent basis
Experience conducting research on relevant topics and providing recommendations for media relations opportunities
Ability to serve as PR liaison and assist as needed on department-wide strike teams that work to achieve our collective goals
Experience supporting strategic external relationships
Proven ability to write for a variety of audiences, capture a specific voice, and deliver high-quality written material
Ability to manage multiple projects and deadlines
Strong interpersonal skills and the ability to build relationships with key stakeholders
Self-motivated and able to work both independently and within teams
Compensation range for the role is listed below. Applicable salary ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. As a part of the compensation package, this role may include eligible bonuses, equity and commissions. For more information regarding VSP Vision benefits, pleaseclick here.
Salary Ranges: $60,000.00 – $103,500.00
VSP Vision is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to age, gender, race, color, religion, sex, national origin, gender identity, sexual orientation, disability or protected veteran status. We maintain a drug-free workplace and perform pre-employment substance abuse testing.
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