Public Relations Officer

Public Relations Officer

• Fully Remote • PETA
• Full-time

Description

Position Objectives:

• To generate media coverage of PETA’s campaigns
• To coordinate outreach and correspondence with media representatives

Primary Responsibilities and Duties:

• Prepare and service news releases and generate press coverage for PETA campaigns, specializing in celebrity, influencer, sports, and Animals in Film and Television (AFTV)-related media pitches
• Monitor and become an expert in sports, celebrity, and entertainment media and brainstorm ideas for potential campaigns and press opportunities
• Develop new pitch ideas and ways to revamp news releases and pitches in order to increase media coverage of PETA campaigns
• Help develop and maintain targeted media lists
• Cultivate relationships with members of the media
• Represent the organization to the media, attending meetings and events as needed
• Monitor email and voicemail afterhours and, as-needed, manage rush media requests
• Perform any other duties assigned by the supervisor

Requirements

• Bachelor’s Degree or equivalent experience working in a professional environment
• Minimum of one year of professional working experience
• Willingness and ability to be on call and service rush news releases during weekend and evening hours
• Thorough knowledge of animal rights issues and campaigns and a desire to pursue a career in animal rights
• Interest in celebrities and the entertainment industry
• Professional writing experience, including newspaper or magazine writing experience
• Demonstrated thorough knowledge of animal rights issues and campaigns
• Proven ability to deal with a variety of people in a professional manner
• Demonstrated ability to work on multiple projects simultaneously
• Proven ability to take initiative and follow-through
• Demonstrated ability to make sound judgments and work independently
• Proven exceptional written and verbal communication skills
• Proven excellent organizational skills
• Proven ability to work well under pressure and meet tight deadlines
• Professional appearance and adherence to a healthy vegan lifestyle
• Support for PETA’s philosophy and the ability to professionally advocate PETA’s positions on issues
• Commitment to the objectives of the organization

The salary range for this position is $44,200 – $66,354.79 annually. The ultimate salary within this range that will be offered to a qualified candidate will be determined based on the candidate’s experience and the cost of living in the area in which the candidate will live and work.