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Product Marketing Manager – Hardware Focus

Title: Product Marketing Manager – Hardware Focus – US Remote

Location: Remote United States

Job Description:

Hi there! We’re PAR and our purpose is:

To deliver solutions that connect people to the restaurants, meals and moments they love.

We take that responsibility very seriously. As a leading provider of technology to the top restaurant brands in the world we’re calling all rebels, instigators, idealists and builders to join our constantly growing team!

PAR invented the first standalone point of sale terminal over 40 years ago, yet we operate much like a start-up at the forefront of restaurant technology. Today, our solutions span Customer loyalty, engagement, restaurant management, payment services, drive-thru, and full POS integrations. These solutions are used to serve tens of millions of guests every day in over 120 countries.

Our mission is to build the number one restaurant technology company in the world and we’re off to great start.

We believe that our ambition is only limited by our ability to attract and retain great people; people who are up for the challenge to change the game with us! If it sounds like you belong here, we should meet!

As a Product Marketing Manager for PAR’s Hardware business unit, you’ll spearhead efforts to amplify awareness and generate demand for PAR hardware products including Point of Sale Terminals, Drive-Thru systems, Kitchen Display systems, mobile devices, and peripherals. In this role, you will collaborate closely with product management to craft compelling product positioning and messaging, as well as develop and implement effective go-to-market strategies.

Your expertise in value-based messaging will be essential in promoting PAR products and helping to shape the hardware roadmap through competitive and market analysis, customer feedback, and partner insights. Working with external agencies and our corporate marketing team, you will be responsible for the internal and external communication cascade necessary to support the launch of hardware products. Additionally, you’ll be a key support system for our direct- and channel sales teams, equipping them with the tools they need to drive sales success.

Position Location

US Remote

Pay Band

The base salary range for this position is $100,000 to $126,000 USD per year commensurate with work location, experience, skills, certifications, education, and prior accomplishments. The position may be eligible for additional compensation, including a bonus, commission and/or equity, as applicable.


    • Collaborate cross-functionally with product management, sales, content, demand generation, and event marketing teams to bring products to market and support GTM efforts
    • Collaborate with product management to distill key features and capabilities into messages that drive global awareness and adoption
    • Craft and develop materials to educate prospects and users; including web pages, emails, videos, case studies, press releases, and product resources
    • Understand user and buyer persona needs to create personas, positioning, and value-based messaging for products in your portfolio
    • Provide insight into competitive capabilities and develop competitive positioning
    • Lead, coordinate, and execute global product release activities, internal and external communications
    • Support the communication strategy for crucial changes in product functionality, lifecycle, and pricing, both internally and externally
    • Strong interpersonal skills and thrives in a cross-functional team environment
    • Strong project management and problem-solving skills, self-starter, detail and task-oriented, able to successfully manage multiple priorities with guidance from leadership
    • Ability to travel 10-20% for events and/or tradeshows


    • 5+ years of product marketing experience in with technology products
    • Bachelor’s degree in business, marketing, or related field. MBA preferred
    • Agile Marketing, ERP, and Channel experience a plus

Management Responsibility

    • No direct reports
    • No Budgetary responsibility


    • Regularly interacts verbally and in writing with managers, sales professionals, and upper management to explain strategies and plans
    • Requires ability to translate technical information into non-technical presentations for the purpose of communicating the value of the product
    • Occasionally meets with executives and managers of existing and prospective customers

Who We Are

At PAR, we believe we will win or lose, through the culture we build.

Our culture is built on 4 values.

    • Speed – we are the kind of people who do not wait for the elevator
    • Ownership – we want owners, not renters
    • Focus – success is built from focusing on what matters most
    • Winning Together – for PAR to win, we need our customers, our employees, our suppliers, our shareholders, and our community to succeed

We believe by committing to these values (and more) we can build a cultural spirit that, combined with our products, will create years of long-term success.

PAR is proud to provide equal employment opportunities to all qualified applicants for employment without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity, national origin, ethnicity, age, disability, citizenship, genetic information, status as a protected veteran, marital status, or any other protected characteristic under applicable laws.

PAR is proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. We also provide reasonable accommodations to individuals with disabilities in accordance with applicable laws. If you require reasonable accommodation to complete a job application, pre-employment testing, a job interview or to otherwise participate in the hiring process, or for your role at PAR, please contact accommodations@partech.com. If you’d like more information about your EEO rights as an applicant, please visit the US Department of Labor’s website.