Product Marketing Manager

Product Marketing Manager

Mill Valley, CA

Marketing

Full-Time

Remote

At Yardzen, we believe people are at their best when they’re outside.

We have a simple promise: help people envision the outdoor spaces of their dreams, all online, and then match them with the right local contractors to bring their design to life. Since our launch in 2018, we’ve helped thousands of homeowners achieve their dream yards, make environmentally responsible decisions, boost their property values and get more out of their outdoor spaces.

We are disrupting the $200 billion outdoor renovation industry. By leveraging technology and creating an innovative online process, we offer a more straightforward, transparent, and delightful design and build experience for the modern homeowner. We’ve been recognized as a Forbes Best Startup Employer, Fast Company Most Innovative Company, named to Inc. Magazine’s Best Places to Work, and written about by Architectural Digest, The New York Times, Sunset Magazine, House Beautiful, The Wall Street Journal, and Forbes. And we’re just getting started.

Yardzen is seeking an experienced, growth-oriented Product Marketing Manager. Serving as a bridge between product, marketing, and technology, this person will be responsible for strategic initiatives aimed at increasing conversion throughout the funnel. This role requires someone who thrives in a dynamic environment and has a proven ability to ideate and execute data-driven, revenue-focused product marketing strategies.

Key Responsibilities:

• • Collaborate with marketing to create and execute acquisition strategies that drive explosive growth
  • Develop and own a data-driven product roadmap, working with the technology and marketing teams to bring it to life
  • Conduct thorough market research to identify target audiences, understand customer needs, and identify market opportunities
  • Continuously run rigorous website testing to optimize key user touchpoints to maximize conversion throughout the funnel
  • Analyze user behavior and funnel metrics to identify growth opportunities
  • Develop compelling product messaging and positioning that resonates with target audiences
  • Oversee website updates in support of marketing campaigns and initiatives, including webpage development
  • Proactively share insights across the company to achieve cross-functional alignment

Qualifications:

• • 5+ years of experience in growth-oriented product marketing in the consumer sector
  • Deep understanding of market research techniques and data analysis
  • Extensive experience with website testing and data analysis
  • Exceptional written and verbal communication skills, with the ability to create compelling marketing materials.
  • Familiarity with website management systems (WordPress preferred)
  • Exceptional ROI skills – ability to track what is working, and what isn’t
  • Customer-centric mindset – always considering how our product solves problems, or delivers value from a user’s perspective.

Perks & Benefits:

• • Company-sponsored medical, dental, and vision insurance for the employee
  • 12 weeks of paid parental leave
  • Health & wellness stipend
  • Cell phone & internet stipend
  • Home office stipend

$120,000 – $150,000 a year

The actual base salary will depend on several factors, including the candidate’s skills, location, level, years of experience, technical expertise, and other qualifications.

At Yardzen, we’re committed to creating a space where our employees can bring their full selves to work and have equal opportunities to succeed. We are looking for people that will add to our culture, not just fit in. So regardless of race, gender identity or expression, sexual orientation, religion, origin, ability, age, or veteran status, if joining this mission speaks to you, we encourage you to apply!.

Yardzen is registered as an employer in many, but not all, states. If you are not located in a state where Yardzen is registered, you will not be eligible for employment.