Product Marketing Manager

Product Marketing Manager

Remote

Full time

United States

Description

Tava Health is a venture-backed mental health platform that partners with employers to provide convenient, high-quality, accessible mental health resources to employees and their dependents. Our mission is to improve mental health through frictionless, technology-enabled care, breaking down barriers, and making mental health checkups as routine as other healthcare practices.

As a Product Marketing Manager, you will play a critical role in positioning, messaging, and go-to-market strategies for our therapist platform.You’ll work cross-functionally to understand customer needs and market opportunities, ensuring that our product reaches the right audience effectively.This role is ideal for a creative and analytical thinker who is passionate about mental health and wants to make a positive impact.

Responsibilities

• Work closely with our product team to thoroughly understand the needs, usage patterns, and sentiments of therapists, segment our therapist audience, and pinpoint feature enhancements that improve their lives while reinforcing product-market alignment within each segment.
• Formulate and execute product marketing strategies aimed at boosting product awareness and fostering adoption.
• Collaborate with our Provider Growth and Lifecycle Marketing Leads to integrate go-to-market (GTM) strategies into both ongoing initiatives and new campaign launches.
• Partner with the provider success and product teams to create enablement materials that effectively communicate our products and services to providers.
• Join forces with our product and clinical success teams to test new products, features, and enhancements with providers before the official general availability (GA) launch.
• Perform regular competitive analysis to gather insights into actions taken by our direct competitors and service providers in related industries, informing our GTM strategies and product roadmaps.
• Team up with product management and sales teams to develop impactful product positioning and messaging.
• Conduct market research to uncover trends, opportunities, and the competitive landscape.
• Create marketing materials and campaigns designed to boost product awareness and engagement.
• Evaluate campaign performance metrics and modify strategies to maximize reach and conversion rates.
• Act as a crucial resource for training and supporting the sales team with marketing insights and materials.

Requirements

• 5+ years of marketing experience, with at least 3 years of product marketing experience
• Experience in market research and analysis to inform product decisions
• Strong project management and collaboration skills, with the ability to form effective partnerships with cross-functional teams—–product, lifecycle marketing, acquisition marketing, customer marketing, and customer success—–to successfully execute your strategy
• Strong verbal and written communication skills, with the ability to clearly articulate your marketing strategy and performance to a broad set of stakeholders
• Self-starter who can deliver on initiatives with little guidance. You must have the ability to work in a fast-paced, deadline-driven environment.
• Experience working in the healthcare software-as-a-service sector a plus
• Excellent written and verbal communication skills
• Passionate about mental health and promoting accessible care solutions

Benefits

Enjoy working *remotely in this full-time, salaried position. Tava offers a highly competitive benefits package including parental leave, plenty of paid holidays and PTO, medical, dental, and vision insurance, paid team lunches on Fridays, and (of course) a generous mental health benefit. This position is also eligible for stock options