Product Marketing Manager

Product Marketing Manager

at SecurityScorecard

Remote

About SecurityScorecard:

SecurityScorecard is the global leader in cybersecurity ratings, with over 12 million companies continuously rated, operating in 64 countries. Founded in 2013 by security and risk experts Dr. Alex Yampolskiy and Sam Kassoumeh and funded by world-class investors, SecurityScorecard’s patented rating technology is used by over 25,000 organizations for self-monitoring, third-party risk management, board reporting, and cyber insurance underwriting; making all organizations more resilient by allowing them to easily find and fix cybersecurity risks across their digital footprint.

Headquartered in New York City, our culture has been recognized by Inc Magazine as a “Best Workplace,” by Crain’s NY as a “Best Places to Work in NYC,” and as one of the 10 hottest SaaS startups in New York for two years in a row. Most recently, SecurityScorecard was named to Fast Company’s annual list of the World’s Most Innovative Companies for 2023 and to the Achievers 50 Most Engaged Workplaces in 2023 award recognizing “forward-thinking employers for their unwavering commitment to employee engagement.” SecurityScorecard is proud to be funded by world-class investors including Silver Lake Waterman, Moody’s, Sequoia Capital, GV and Riverwood Capital.

About the Role:

SecurityScorecard is seeking an experienced and dynamic Product Marketing Manager with a deep understanding of cyber and supply chain risk. The ideal candidate will have 5+ years of product marketing experience, specifically in the cybersecurity industry, and a proven track record of marketing cybersecurity solutions. As the Product Marketing Manager, you will play a critical role in shaping and communicating the value proposition of SecurityScorecard’s core and emerging products to our customers, partners, and the market.

Key Responsibilities:

• Industry Expertise: Deep understanding of cyber and supply chain risk concepts, tools, and methodologies. Experience working in a cybersecurity company is highly preferred.
• Product Positioning and Messaging: Develop compelling product positioning and messaging that differentiates SecurityScorecard’s solutions in the market. Translate technical features into clear and concise benefits for customers.
• Go-to-Market Strategy: Collaborate with cross-functional teams to develop and execute go-to-market plans, including product launches, marketing campaigns, sales enablement, and customer engagement strategies.
• Sales Enablement: Develop sales tools, training materials, and presentations to enable the sales team to effectively communicate the value proposition of SecurityScorecard solutions to prospects and customers.
• Market Analysis: Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities. Use data-driven insights to inform product marketing strategies.
• Content Creation: Create high-quality marketing collateral, including whitepapers, case studies, presentations, and website content, to effectively communicate the benefits of SecurityScorecard’s offerings.

• Collaboration: Work closely with product management, sales, and other marketing teams to align product marketing strategies with overall company objectives and revenue goals.

Qualifications:

• 5+ years of experience in product marketing, with a focus on cybersecurity solutions.
• In-depth knowledge of cybersecurity and supply chain cyber risk concepts.
• Proven ability to create impactful product positioning and messaging that resonates with technical and non-technical audiences.
• Fast-paced, results-oriented mindset, with the ability to implement marketing initiatives at speed to capitalize on market opportunities.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• Bachelor’s degree in Marketing, Business, or a related field. Master’s degree is a plus.

Benefits:

• Competitive salary and company performance-based bonuses paid quarterly.
• Comprehensive health, dental, and vision insurance plans.
• 401(k) retirement savings plan.
• Professional development opportunities and ongoing training.
• Collaborative and inclusive company culture.

The total compensation (base plus bonus ) for this role is $135,000 OTE. Actual compensation for the position is based on a variety of factors, including, but not limited to affordability, skills, qualifications and experience, and may vary from the range. In addition to base salary, employees may also be eligible for annual performance-based incentive compensation awards and equity, among other company benefits.

SecurityScorecard is committed to Equal Employment Opportunity and embraces diversity. We believe that our team is strengthened through hiring and retaining employees with diverse backgrounds, skill sets, ideas, and perspectives. We make hiring decisions based on merit and do not discriminate based on race, color, religion, national origin, sex or gender (including pregnancy) gender identity or expression (including transgender status), sexual orientation, age, marital, veteran, disability status or any other protected category in accordance with applicable law.

We also consider qualified applicants regardless of criminal histories, in accordance with applicable law. We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or accommodation due to a disability