Performance Marketing Associate – Social and Programmatic

Performance Marketing Associate – Social and Programmatic

United States (Remote)

Job Description

About Integrated Services
Launched during summer 2023, Ford Integrated Services will create and market new customer experiences by integrating hardware, software and services across Ford Blue, Model e and Ford Pro. These products and services will allow Ford’s retail and commercial customers to customize their vehicle like never before, with OTA-driven experiences that grow better over time. Ford is developing leadership at the forefront of connected, digital platforms that will revolutionize every aspect of how vehicles function, the way people interact with them, and the value those vehicles provide.

About the Role
The Growth and Performance Marketing team works collaboratively with central functions to provide strategic and competitive insights across Performance Marketing channels in response to business objectives.

Ford looking for a passionate digital marketer with extensive hands-on experience who will be responsible for planning, launching, maintaining, updating and optimizing Social & Programmatic channels including Programmatic (display, video, native, social, tv), Demand side platforms (Campaign Manager / DV360 and others). This role will be a key player on the Paid Media and Demand Generation team to help contribute to the strategy, development, implementation and optimization of programmatic campaigns, paid search and paid social across multiple platforms.

Ford is looking for an experienced data-driven professional to join the team. You are proactive, analytical and constantly looking for new opportunities to improve performance and efficiency, driving automation and solutions at scale.

Responsibilities

What you’ll do…

• Responsible for paid social media & programmatic strategy, execution and optimization across all inventory types to achieve business objectives
• Day-to-day supervision of paid campaigns and strategy, including strategically relevant platform and publication identification, audience/keyword targeting, bid strategies, execution details, budget management and alignment towards KPIs and business goals
• Work cross-functionally between Media, Strategy and Agency teams to develop and execute best-in-class campaigns that drive results
• Oversee the optimization of digital advertising campaigns across multiple channels and platforms to achieve maximum ROI and efficiency
• Collaborate across teams and vendors to request campaign creative assets, create and optimize campaign landing pages or other digital assets needed for campaign execution
• Monitor and identify competitive and audience trends in digital media channels and develop strategies and tactics to drive business goals
• Design and implement effective and efficient internal processes
• Synthesize data, analyze results, identify trends, report and execute on key findings to achieve paid media objectives
• Strong analytical skills and attention to detail, with a demonstrated ability to analyze complex data sets and develop insights and recommendations in a clear and concise manner
• Define metrics, build dashboards and understand audience cohorts and user behavior through end-to-end funnel analysis
• Identify information sources, gather, and interpret data, and present your findings to executive leadership and business teams
• Proactively develop insights with clear recommendations using both qualitative and quantitative methods
• Collaborate cross-functionally to identify the best paid media opportunities to drive business objectives; identify marketing funnel opportunities resulting in improved awareness and conversion
• Monitor the overall health of paid media campaigns and understand root causes of changes in metrics

Qualifications

You’ll have…

• Bachelor’s Degree or equivalent
• 5-8 years of hands-on biddable experience at a globally recognized brand or agency with a focus on analytics
• 3+ years of experience with “Hands-on-keyboard” in primary buying platforms & formats (Facebook/Instagram, Twitter, Snapchat, LinkedIn, Pinterest) and digital advertising ecosystem, including ad serving platforms, DSPs, SSPs, DMPs, and programmatic advertising
• Deep experience and knowledge in digital account management with a track record of exceeding performance goals against brand, consideration, and/or sales-related KPIs (purchases, subscribers, etc.)
• Experience with management of biddable budgets of at least ten million dollars

Even better, you’ll have…

• Social media and programmatic buying experience within agency teams, Management Consultancies or brands with in-house digital media capabilities
• Knowledge of advertising channels across TV, audio, OOH, Display (desktop, mobile), Digital Video, Social Media, various buying methodologies (CPM, CPC, CPA)
• Familiarity with A/B and multivariate experiments

You may not check every box, or your experience may look a little different from what we’ve outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:

• Immediate medical, dental, and prescription drug coverage

• Flexible family care, parental leave, new parent ramp-up programs, subsidized back-up child care and more

• Vehicle discount program for employees and family members, and management leases

• Tuition assistance

• Established and active employee resource groups

• Paid time off for individual and team community service

• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day

• Paid time off and the option to purchase additional vacation time.

For a detailed look at our benefits, click here.

This position is a salary grade 8.

Visa sponsorship is not available for this position.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.

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