Paid Media Manager

Paid Media Manager (Remote Option)Indianapolis, Indiana

Our culture believes in POWERING YOUR POTENTIAL. We provide global opportunities to develop your career, make your community a better place and work with today’s most innovative thinkers to solve the world’s toughest problems.

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Paid Media Manager (Remote Option)

Description

Paid Media Manager (Remote Option)

In this role, you will make an impact in the following ways:

• Plans, manages and produces communications and related materials to meet Cummins strategies and objectives.
• Manages, coaches and mentor’s professional/hourly staff; provides guidance and direction, delegates work appropriately.
• Solves unique cross-functional problems.
• Leads and coaches on project, account, vendor management.
• Builds, leads, and strengthens relationships with stakeholders/leaders/vendors.
• Builds, leads, executes strategic communications planning (marketing promotional plan/communications plan).
• Leads tactical execution of marketing and/or communications plans.
• Identifies, coaches, and manages process improvement and functional excellence.
• Simplifies complex messages across multiple stakeholders.
• Writes, edits, and creates content and strategic messaging and adheres to relevant style guide.
• Represents, adheres to, and champions Cummins brand.
• Manages and maintains budget/financials.
• Prepares and executes event planning and event logistics.
• Leads functional trainings, creates and delivers presentations.
• Sets targets for data-driven decisions; compiles, analyzes, and utilizes metrics, data, and analytics.
• Understands and champions digital tools, trends, and channels with stakeholders.
• Solves problems and manages cross-functional relationships.
• Innovates and leads continuous improvement in their area of work.

Skills

• Customer focus – Building strong customer relationships and delivering customer-centric solutions.
• Brand Management – Creates competitive advantage through brand recognition; positions the brand to meet or exceed stakeholder expectations; applies brand standards to create a consistent perception and defend the company reputation.
• Creative Communication Design – Presents information from a variety of sources in a compelling message through storytelling to engage target audiences; applies the appropriate tools and media types to create effective, high-quality visual and experiential media.
• Data Analytics – Discovers, interprets and communicates qualitative and quantitative data; determines conclusions relying on knowledge of business or functional frameworks; simultaneously applies statistics, data validity, data visualization, and problem-solving approaches to effectively extract meaningful patterns and business insights; presents conclusions and outcomes that enable data driven business decisions.
• Digital media savvy – Leverages current and emerging digital media strategies (e.g., email automation, social media, content management systems, etc.) to influence buyer behavior or target audiences to a desired action.
• Intuitive Listening and Adapting Solutions – Translates needs, expectations, or asks from customers, stakeholders, etc. into actionable solutions through active listening and intuition; chooses or produces solutions (e.g., process change, tool, product, service, etc.) to meet or exceed the customers’ or stakeholders’ needs or expectations or to provide value.
• Organizational savvy – Maneuvering comfortably through complex policy, process, and people-related organizational dynamics.
• Persuades – Using compelling arguments to gain the support and commitment of others.
• Decision quality – Making good and timely decisions that keep the organization moving forward.
• Manages complexity – Making sense of complex, high quantity, and sometimes contradictory information to effectively solve problems.
• Develops talent – Developing people to meet both their career goals and the organization’s goals.

Education, Licenses, Certifications

• College, university, or equivalent degree in communications, marketing, or a related subject required.
• MBA, Master’s in Communications, Master’s in Marketing, or equivalent degree highly preferred.

Experience

• Digital experience preferred (emerging trends, digital for business, metrics, paid vs. organic, advertising content).
• Graphic design skills, visual communications channel capabilities preferred.
• Global perspective and experience preferred.
• Client/account management preferred.
• System integration/account management for marketing roles preferred.
• 6 Sigma, Value Stream Transformation, continuous improvement experience preferred.
• B2B experience preferred.

As a member of the Global Digital Marketing team, the Paid Media Manager leads the digital strategies and paid media campaigns globally to drive demand/leads and increase brand awareness. The Paid Media Manager is responsible for all aspects of online advertising, paid social campaigns, managing of revenue-based campaigns, search engine marketing, working with cross-functional teams to implement strategies, and demonstrating innovation in developing new digital media marketing strategies and tactics. The Paid Media Manager will develop agency relations to make sure all SEO, SEM, Paid Social, marketing automation, CRM interlock and digital initiatives are achieved.

A successful candidate will have a proven track record of:

• Developing and overseeing global Interactive Marketing plans with an understanding of online customer acquisition channels (e.g., Paid Media, Display Advertising, SEO/SEM, Paid Social).
• Creating paid search strategies as well as planning, managing, optimizing, and analyzing paid search activities and global team budget.

Experience:

• Digital Marketing experience required (emerging trends, digital for business, metrics, paid vs. organic, advertising content).
• Expertise in Paid Media, Display Advertising, SEO/SEM, Paid Social across Google, Bing, LinkedIn, Meta, Facebook, Instagram, YouTube, Reddit, and others.
• Analyze and optimize campaigns from a variety of perspectives including keyword/ad copy CTR, conversion rates, seasonal/geographical trends, search queries, landing page performance, conversion funnel, quality score, competitors, distribution channel, to achieve maximum ROI
• Graphic design skills, visual communications channel capabilities preferred.
• Global perspective and experience preferred.
• Client/account management preferred.
• System integration/account management for marketing roles preferred.
• B2B experience preferred.

Position can be remote in the US.

Compensation and Benefits

Base salary rate commensurate with experience. Additional benefits vary between locations and include options such as our 401(k) Retirement Savings Plan, Cash Balance Pension Plan, Medical/Dental/Life Insurance, Health Savings Account, Domestic Partners Coverage and a full complement of personal and professional benefits.

Cummins and E-verify

At Cummins, we are an equal opportunity and affirmative action employer dedicated to diversity in the workplace. Our policy is to provide equal employment opportunities to all qualified persons without regard to race, gender, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity and/or expression, or other status protected by law. Cummins validates right to work using E-Verify. Cummins will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization.

Job COMMUNICATIONS

Primary Location United States-Indiana-Indianapolis-US, IN, Indianapolis, Cummins DBU Headquarters

Job Type Experienced – Exempt / Office

Recruitment Job Type Exempt – Experienced

Organization Corporate

Role Category Hybrid – Potential for Partial Remote

Req ID: 230004GA

This position may require licensing for compliance with export controls or sanctions regulations.

At Cummins, we are an equal opportunity and affirmative action employer dedicated to diversity in the workplace. Our policy is to provide equal employment opportunities to all qualified persons without regard to race, gender, color, disability, national origin, age, union affiliation, sexual orientation, veteran status, citizenship, gender identity and/or expression, or other status protected by law. Visit EEOC.gov to know your rights on workplace discrimination.

BENEFITS
OVERVIEW

Benefits and perks listed below may vary depending on the nature of your employment with Cummins and the country where you work.

FINANCIAL WELLNESS

As a Cummins employee your retirement savings plan / pension plan / superannuation will power your path to retirement and improve your financial future.

HEALTH & WELLNESS

Your wellbeing is important to us. You and your family will be cared for through comprehensive health care benefits.

CONTINUING EDUCATION

Whether starting or completing a degree, you will be supported by tuition reimbursement opportunities or full funding.

PAID INCENTIVE

You will receive annual merit and profit sharing based on individual and company performance.

DIVERSITY & INCLUSION

We celebrate diverse perspectives and you will be part of building a more diverse workforce to enhance our competitive position and enrich our culture.

WORK-LIFE FLEXIBILITY

Your energy and commitment will be recognized through paid vacation and holidays, parental leave, adoption assistance, flexible work environments and more.

EVERY EMPLOYEE, EVERY COMMUNITY

You are empowered to volunteer at least four hours per year on company time, to give back to the communities where you work and live.

DEVELOPMENT
AND GROWTH

You will learn and grow through training and hands-on experience in an environment that values curiosity and developing talent for the future.