Paid Media Coordinator

Paid Media Coordinator

locations

Remote, USA

time type

Full time

job requisition id

R 2024 2437

Position Summary

With direct supervision, coordinates the day-to-day administrative accountabilities with vendor management, project management and across the Paid Media team for National University (NU). Assists project and strategy managers in media campaigns to boost conversion rate, increase student enrollment and drive revenue.

Essential Functions:

• Supports the Project Manager, Performance Marketing Operations Manager and Strategists within the Paid Media team with campaign optimizations, launches, keyword and audience research, and organization of tactical meetings.
• · Will gain experience in full-funnel marketing strategy by mastering campaign management across key digital platforms.
• · Assist with managing affiliate marketing partners by overseeing allocations and reporting responsibilities and maintaining effective communication with vendors.
• · Assist with managing affiliate marketing partners by overseeing allocations and reporting responsibilities and maintaining effective communication with vendors.
• · Assists the Project Manager, Performance Marketing Operations Manager, Paid Media Strategists, and agency partners with creative asset development and deliverables for all traditional media campaigns.
• · Assists the Performance Marketing Operations Manager with note taking and organization of tactical project needs in relation to deadlines.
• · Direct point of contact for creative assets submission and coordination with our agency partners to ensure deadlines are established and met.
• · Assist the SEO team with keyword research in relation to Paid Media.
• · Assist the CRO team with landing page asset requests and support on reporting needs.
• · Prepares analysis and reporting on campaign performance.
• · Undertakes miscellaneous marketing functions for continuous improvement of paid media marketing strategies including implementation.
• · Conducts research and identifies opportunities for improved processes and procedures.
• · Other duties as assigned.

Supervisory Responsibilities: N/A

Requirements:

Education & Experience:

• Bachelor’s degree in Business Administration, marketing or related field, preferred; and, two (2) years relevant analytical or digital marketing experience, preferred; higher-education experience, a plus; or, equivalent combination of education and experience.

Competencies/Technical/Functional Skills:

• Ability to participate as an active team member of the team and organization and work toward a common goal.
• · Actively seeks opportunities to influence, build effective relationships and gain alignment with peers, functional partners and/or external partners to accomplish business objectives.
• · Accepts personal accountability, proactively seeks resolution for personal limitations head-on; and supports honesty and respect towards others, the company and oneself.
• · Develops new insights into situations; questions conventional approaches; encourages new ideas and innovations; designs and implements new or cutting-edge programs/processes. Ability to generate and/or recognize imaginative or creative solutions that generate successful outcomes.
• · Working knowledge of principles and practices digital media marketing with solid planning and organizational skills. Ability to analyze and interpret data and prepare reports.
• · Basic knowledge of analytics and media management tools, including digital media best practices, trends and cu
• · Intermediate to advanced use of computers and Microsoft Office Suite Applications such as Word, Excel, Power Point, Outlook and intermediate knowledge of software programs for used in the digital marketing analytics, including using digital media platforms.
• · Strong interpersonal skills and the ability to effectively communicate with a wide range of individual of constituencies in a diverse community. Ability to communicate effectively orally and in writing.
• · Work independently and foster a cooperative spirit within a large and/or small team of diverse cultures, while working in a fast-paced environment with multiple deadlines and frequently changing priorities.

Location: Remote

Travel: No Travel Required

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Candidate receiving offers will be offered a salary/pay rate commensurate with experience that vary based on a candidate’s qualifications, skills, and competencies. Absent exceptional circumstances, candidates will be offered a salary within this range for this position. The minimum salary will be offered based on the minimum exemption threshold based on state of residency. Base pay is one component of National University’s total rewards package, as we are dedicated to supporting the needs of the “whole you” with our holistic approach to employee benefits by offering comprehensive well-being benefits for you and your family. For full details about our benefit plan offerings, please visit benefits.nu.edu. For Part-time benefits, please click here.

Compensation Range:

Hourly: $22.20 – $28.86

National University is committed to maintaining a high-quality, diverse workforce representative of the populations we serve. National University employs more than 5,000 faculty and staff and serves over 41,000 students. We are united in our mission to meet the global education demands of the 21st Century and are dedicated to creating a supportive academic and work environment that allows students, faculty and staff to develop their interests and talents while experiencing a sense of community and a commitment to diversity. With programs available both online and at our many campus locations, National University is a leader in creating innovative solutions to education and meeting the needs of our diverse student population, including adult learners and working professionals.

National University offers an opportunity to work in an innovative environment that supports diversity.

National University (NU) is proud to be an equal opportunity employer and does not discriminate against any employee or applicant per applicable federal, state and local laws. At NU, a diverse mix of highly talented, innovative and creative people come together to make the impact of a lifetime for each of our student learners. All qualified applicants will receive equal consideration for employment, education, and admission at National University. We are focused on equality and believe deeply in diversity of race, color, ancestry, age, family care status, veteran status, marital status, creed, religion, sex, gender, sexual orientation, religion, ethnicity, national origin, and other legally protected group status.