National Account Manager, Healthcare Digital Marketing

National Account Manager – Healthcare, Digital Marketing

• REMOTE
• CUSTOMER SUCCESS, ENTERPRISE – CLIENT SUCCESS MANAGEMENT
• FULL-TIME (EXEMPT)

About Us

Scorpion is the leading provider of technology and services helping local businesses thrive. We do this by helping customers understand local market dynamics, make the most of their marketing, and deliver experiences their customers will love. We offer tools to know what’s going on with marketing, competitors, and customers. We offer a unique blend of AI support and teams of real human people with local expertise committed to customer success. At Scorpion, we are ready to do whatever it takes to help our clients reach their goals. Our technology and personalized tools bring everything together to help local businesses easily understand their unique business, market, and customer needs. We put SEO, Reviews, Advertising, Email Marketing, Chat and Messaging, Social Media, Website, Lead Management, Appointment Scheduling, and more to work for local businesses. We’re a technology-led service with a human touch.

About the Role

The National Account Manager – Healthcare, Digital Marketing is a client-facing role that is responsible for the strategic integrated marketing direction, media planning, digital and mobile solutions, research, analysis, ad concepts, creative solutions and strategy based on healthcare specific industry and core customer information for our national client.

What your success will look like

• Strategy Development: Developing and implementing comprehensive marketing strategies to drive new patient acquisition for priority service lines and overall brand initiatives. This involves conducting market research, analyzing competitive landscapes, and identifying target audiences and their needs.
• Marketing Campaign Management: Planning, executing, and managing marketing campaigns to raise awareness, drive engagement, and generate leads. This may involve utilizing various marketing channels such as search, display, social, programmatic, and any additional channels that help accomplish the goals of each division and hospital.
• Market Analysis: Monitoring and analyzing market trends, customer behaviors, and competitors’ activities to identify opportunities and threats. Using data-driven insights to inform marketing strategies and tactics.
• Budgeting and Resource Allocation: Developing marketing budgets and allocating resources effectively to maximize return on investment. Monitoring and controlling expenses to ensure adherence to the budget.
• Collaboration and Communication: Maintaining open lines of communication with third-party agencies is essential for successful collaboration. Regular meetings, calls and emails allow for updates, progress reports, and best outcomes for our mutual client. Responsibilities include collaborating on market insights, campaign briefs, new campaign opportunities, and any changes to assets in the market.
• Stakeholder Engagement: Building and maintaining relationships with key stakeholders. Developing partnerships and collaborations to enhance marketing efforts and drive business growth.
• Strategic Planning: Responsible for developing and refining the overall digital marketing strategy. This includes setting goals, defining target audiences, identifying key performance indicators (KPIs), and outlining the tactics and channels to be utilized. You would work closely with team members and stakeholders to align the digital campaign strategy with the organization’s objectives.
• Performance Monitoring and Reporting: It is important to continuously monitor and analyze the performance of digital campaigns. You would oversee the collection and analysis of relevant data, such as campaign metrics and audience insights. This data would be used to evaluate campaign effectiveness, identify areas for improvement, and make data-driven decisions to optimize strategies and tactics. You would also prepare regular reports and presentations to communicate campaign performance and provide insights to stakeholders.

Who you are and what you bring

• 3+ years of strategic marketing, media planning, digital marketing, or market research
• Bachelor’s degree or equivalent experience
• Proficiency in Adobe Analytics: Experience working with Adobe Analytics or similar web analytics platforms is required. The ideal candidate should be well-versed in leveraging Adobe Analytics tools and features to extract actionable insights, measure campaign performance, and optimize digital marketing strategies. The candidate should have experience creating custom reports, dashboards, and visualizations to effectively communicate key findings and recommendations to stakeholders.
• Presentation building and execution
• Strong organizational, project, and time management skills; able to address multiple projects/requests and meet tight deadlines with ownership and accountability
• Customer-oriented, positive focus with a high standard of service and professionalism

Our Benefits

• We invest in our employees by offering them diverse benefits from best-in-class carriers. These benefits provide enough choice and flexibility to keep our employees and their families healthy and happy — today and tomorrow.
• 100% employer-paid medical, dental, and vision insurance
• Flexible paid time off, so you can rest, relax and recharge away from work
• Employee equity program
• Paid parental leave
• Paid cell phone and service
• Remote office allowance
• Professional development and development courses
• Regular manager check-ins to drive performance and career growth through Lattice
• Monthly company all-hands meetings

Compensation

• We acknowledge that states have passed legislation promoting pay transparency. As a national employer, Scorpion has made the decision to post our expected pay rate or pay range (as applicable) in all our job postings, regardless of geographic location.
• The base salary is $84,000, exclusive of fringe benefits or potential bonuses. If you are hired at Scorpion, your final base salary compensation will be determined based on factors such as geographic location, skills, education, and/or experience. Additionally, we believe in the importance of pay equity and consider the internal equity of our current team members as a part of any final offer. Please keep in mind that the base compensation mentioned above is the total salary availability for the role. Hiring above the range would not be typical to allow for future & continued salary growth.
• The compensation package may also include incentive compensation opportunities in the form of discretionary bonuses or commissions.

$84,000 – $84,000 a year

Internal Scorpion Title: Senior Account Manager

Scorpion is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, or physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion.