Marketing Operations Manager

Marketing Operations Manager

Adventure Travel Trade Association

Remote

Marketing Operations Manager

The Marketing Operations Manager will be responsible to oversee the planning, execution, and optimization of our marketing operations efforts. This position requires a blend of strategic thinking, analytical expertise, and hands-on experience in marketing operations. You will be responsible for managing our email marketing platforms, implementing marketing technologies, analyzing data to drive insights, and collaborating with cross-functional teams to ensure the success of our marketing initiatives. This role will help with maintaining data integrity and integrations between our Salesforce Sales Cloud CRM and Salesforce Marketing Cloud Platforms. The Marketing Operations Manager works closely with and supports both our Operations and Marketing teams working especially close with our regional marketing leads to oversee email production within the organization and partner in digital acquisition and retention solutions.

What Youll Do:

• Marketing Cloud Administrator
  • Create and maintain lists, data extensions and subscriber list in Marketing Cloud
  • Maintain global/consumer subscriber lists to be sure compliant with consumer privacy laws & SFMC best practices
  • Utilize Journey Builder to support customer journeys
  • Develop and oversee customer journey emails and drip campaigns when and if needed and utilize marketing automation tools to streamline campaign execution and optimize performance
  • Develop relevant reports and dashboards in Marketing Cloud
  • Monitor syncing of Marketing Cloud data from Salesforce CRM to Marketing Cloud and back
  • Make data-driven decisions to optimize customer solutions
  • Complete quality assurance checks on changes to data and journeys
  • Develop and document efficiencies in current and future processes
  • Own the organization’s Marketing Cloud platform to manage integrity and onboard new team members as needed
  • Monitor and stay apprised of trends and updates in the Salesforce suite of tools to take advantage and leverage the full capabilities of Marketing Cloud
• Marketing Operations Duties:
  • Partner with the Marketing team to support the Director of Brand Strategy and regional marketing leads by providing technical strategy support to drive the optimization of our email marketing platforms
  • Partner with regional marketing leads on operation requests supporting developing marketing initiatives such as technical integration projects.
  • Partner with the Membership team to ensure the membership program receives the proper supportive functions including any automated renewal journeys, onboarding/offboarding survey campaigns
  • Partner with the Event team to ensure integrity of audience segmentation and the optimization of event communications and use the best practices to efficiently manage communication needs
  • Manage the integrity of the database including the acquisition of new contacts, organization of current database, and audience segmentation to inform strategic targeting that supports ATTA business units

Other/General:

• Align work with ATTAs values, mission, vision, and short- and long-term goals as set by the President.
• Other duties as assigned by the Director of Operations and COO

Desired Skills/Working Conditions:

• Experience in marketing; specifically email marketing management. Successful candidates must have some work experience (can include internship experience) with Salesforce Marketing Cloud platform and administration (not Salesforce Cloud or Service Cloud), or like platform.
• Prefer knowledge of configuring Marketing Cloud Email Studio, Automation Studio, Journey Builder, Analytics Builder and/or Audience Builder or similar email marketing solutions.
• Must possess and demonstrate excellent written and verbal communication skills
• Technically savvy and experienced in light use of HTML, CSS (emails), analytics tools
• Experience working with cross-functional teams
• Ability to work in self-directed, fast-paced environment
• Experience using digital analytics tools and creating reports that demonstrate measurable results is highly desirable for this role
• Must be organized and possess great project management skills
• Detail oriented, accountable, with solid follow through
• Creative thinking and problem solving
• Marketing Cloud Administrator certification desired
• Ability to work remotely, independently, with little supervision
• High level of competency with Google products: Google Docs, Google Sheets, Google Slides
• Maintain a flexible work schedule to be able to work with a global team

Reports to: Director of Operations

Works closely with: Marketing Team, Operations and Events Team

Location preference: This is a global friendly position with a preference to have some working hours aligned with Pacific Time friendly hours.

Hours and Compensation: Full time hours are available for this position: up to 40 hours a week. Compensation range for a US based employee is $32-$40 hourly depending on experience. Contractor rate, if applicable, is based on this range, experience, and cost of living.