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Marketing, Media, Brand, Senior Consultant II

Mktg-Media-Brand Sr Cons II

Remote: Home Based Worker

Category: Marketing

Job #: 750289-en_US

Role overview

The world isn’t standing still, and neither is Allstate. We’re moving quickly, looking across our businesses and brands and taking bold steps to better serve customers’ evolving needs. That’s why now is an exciting time to join our team. You’ll have opportunities to take risks, challenge the status quo and shape the future for the greater good.

You’ll do all this in an environment of excellence and the highest ethical standards a place where values such as integrity, inclusive diversity and accountability are paramount. We empower every employee to lead, drive change and give back where they work and live. Our people are our greatest strength, and we work as one team in service of our customers and communities.

Everything we do at Allstate is driven by a shared purpose: to protect people from life’s uncertainties so they can realize their hopes and dreams. For more than 89 years we’ve thrived by staying a step ahead of whatever’s coming next to give customers peace of mind no matter what changes they face. We acted with conviction to advocate for seat belts, air bags and graduated driving laws. We help give survivors of domestic violence a voice through financial empowerment. We’ve been an industry leader in pricing sophistication, telematics, digital photo claims and, more recently, device and identity protection. We are the Good Hands. We don’t follow the trends. We set them.

Job Family Summary

The Enterprise Media Group at Allstate is an energetic, supportive, and collaborative team that leads the strategic planning and execution of Allstate’s media investments

Job Summary

The Brand Media, Digital Lead will develop and execute media plans to drive growth for the enterprise across various Allstate initiatives, including programmatic digital, online video, CTV/OTT, local, and various brand media partnerships. This individual will work collaboratively across marketing, performance and corporate brand teams and our media agency. The role may also assist on various in-house media projects, such as product specific media plans, insertion orders, contracts, budget management, and internal communications.

Key Responsibilities

  • Lead the development and execution of media plans including a variety of marketing tactics
  • Work with cross functional teams to integrate multiple initiatives
  • Manage detailed media budget documents across product lines
  • Collaborate with Media leadership on a variety of products and initiatives that may include reviewing proposals, completing traffic, creating/editing internal communication documents
  • Contribute to strategic decision-making and process implementation on the media team
  • Includes presenting to leadership and large audiences
  • Developing direct relationships with media vendors; facilitates internal vendor meetings with broader teams

Knowledge/Skills/Abilities/Experience

  • Bachelor’s degree required Marketing or Communications concentration preferred
  • 4-6 years of media planning/buying experience media advertising agency experience preferred
  • Strong attention to detail and organization required
  • Strong negotiation skills required
  • Ability to provide insightful feedback and make effective decisions
  • Ability to build strong cross-functional relationships
  • Ability to effectively understand data, analyze results, draw insights and conclusions, and recommend appropriate actions in an atmosphere of fact-based decision-making;
  • Strong communication skills both written and presentation

Compensation Data

The minimum salary for this position is $80,000-100,000. The salary offered will be commensurate with experience.

The candidate(s) offered this position will be required to submit to a background investigation, which includes a drug screen.

Good Work. Good Life. Good Hands.

As a Fortune 100 company and industry leader, we provide a competitive salary but that’s just the beginning. Our Total Rewards package also offers benefits like tuition assistance, medical and dental insurance, as well as a robust pension and 401(k). Plus, you’ll have access to a wide variety of programs to help you balance your work and personal life including a generous paid time off policy.