Marketing Manager, Community Events

Title: Marketing Manager, Community Events

Location: Remote – USA

Are you passionate about leveraging live events (think webinars) to reach more prospects and customers worldwide? Do you find creating new marketing programs exciting? Do you thrive on managing complex programs and challenging the status quo? If so you may be a perfect fit for this role!

As part of the Community-Led Growth Events team, you’ll create live experiences and programming to empower the HubSpot community with the information and resources they need to use the HubSpot tools successfully. You’ll work cross-functionally to bring a wide variety of events (think size, scope, and style) to life. The ideal candidate has a strong marketing background, a passion for storytelling, and a track record of effective stakeholder management. We’re looking for someone who can manage full executional ownership, from ideation to reporting and optimization, while thinking outside-the-box to ensure we’re delivering exceptional event experiences.

In this role, you’ll get to:

• Manage all aspects of execution, including speaker sourcing, offer creation, scheduling, dry-runs, etc.
• Produce webinars and other virtual experiences to support the full flywheel, including thought leadership, product adoption, and upsell/cross-sell opportunities
• Coordinate with other Marketing teams to promote events to drive registration and attendance (e.g. community posts, email campaigns, co-marketing)
• Collaborate cross-functionally to identify content gaps and create programs to hit the greater HubSpot team’s goals
• Experiment with different formats and offers to improve attendee experience
• Partner with Customer Success and Sales to leverage our event programs in their motions year-round
• Track and analyze event performance data to continuously improve and iterate
• Scale successful event programs globally

We’re looking for people who:

• Have a history of managing global event or webinar programs
• Strong verbal and written communication skills
• Are agile and experimental, bringing new ideas to the team and moving at a fast pace
• Focus on innovation with the ability to understand where the community events program has been, where it is today, and where it’s going
• Are detail-oriented, with a focus on quality and accuracy
• Have the ability to be hands on, with comfort in driving both strategy and day-to-day execution

Cash compensation range: 66000-99000 USD Annually

The cash compensation above includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, all HubSpotters are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are based on a few different factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons.