Marketing Manager

Marketing Manager

Remote

Full time

Who We Are: Acelero, Inc. is a for-profit, mission-driven company that aims to improve school readiness for low-income children, by both directly operating Head Start programs and offering programmatic support to other Head Start grantees.

Established in 2001, Acelero, Inc. is made up of two divisions – Acelero Learning and Shine Early Learning. Acelero Learning provides direct Head Start services to more than 5,000 children and families in four states (delegates) – New Jersey, Nevada, Pennsylvania, and Wisconsin. Acelero Learning’s programs have been identified as a national exemplar, a model to the nation for early childhood education, and most significantly, has demonstrated best-in-class child outcomes gains, even during the pandemic.

Shine Early Learning (Shine), established in 2009, was created to scale the dissemination and utilization of Acelero Learning’s proven tools and approaches through partnerships to other Head Start programs nationally. In the past three years, Shine has further diversified its offerings through training, technical assistance, and consultation to publicly funded early childhood systems, including the launch of SPARK Learning Labs.

Our diverse employee workforce is made up of more than 1500 employees, comprising dedicated teachers, passionate family advocates, dynamic Center Directors and Coordinators, visionary senior leaders, and strategic executive leaders. Shine boasts partnerships across a wide expanse of states and territories throughout the country, ranging from Head Start grantees to comprehensive statewide systems. Together, we form a vibrant community committed to making a difference, fostering growth, and nurturing the potential in every child we serve.

The Current Landscape: At the forefront of educational innovation, Acelero Inc. is navigating a pivotal phase of strategic transformation, commenced in June 2021, with a clear vision to expand exponentially and dismantle inequities. Guided by the insights and leadership of a diverse and representative national Design Team, the company has meticulously crafted a new vision, mission, and core values, underpinned by a robust theory of change. This strategic evolution involves a deliberate restructuring of the organizational framework, positioning Acelero Inc. to achieve its objectives, and to surpass them significantly. Central to the company’s ethos is an unwavering commitment to recognize and nurture every child’s potential, ensuring no child is left behind due to systemic inequalities. Acelero Inc. is steadfast in its mission to empower families, fostering their ability to advocate effectively for their children and themselves. This period of transformative growth and commitment to equity presents a unique opportunity to contribute to Acelero Inc.’s journey towards shaping a more inclusive and empowering educational landscape.

The Purpose of the Role:

The Marketing Manager is responsible for building and promoting our Shine Early Learning brand across the early care and education community. This role is integral to meeting/exceeding our double-bottom line expectations in terms of financial and impact growth. The Marketing Manager will support and execute strategic marketing initiatives under the direction of the Senior Director Marketing and Communications, including digital campaigns, brand management, content creation, and public relations efforts. The individual in this role will use his or her digital marketing expertise and ability to craft compelling narratives to advance our mission and ensure that every child and family has access to quality early childhood education.

What You’ll Work On:

• Manages updates to websites and coordinates content across digital, social, and other external channels to ensure aligned messaging; generates new content for websites to drive traffic and engage audiences.
• Tracks and monitors branding to ensure quality control of internal and externally facing messaging.
• Generates content for both owned and industry online and print publications to ensure alignment with brand and strategic objectives.
• Develops messaging and oversees production of press releases, videos, and other marketing materials, working with internal and external stakeholders and vendors on content creation and design.
• Monitors the early childhood education industry to assess and understand brand positioning for Acelero and its products and services.
• Partners with Office of the CEO, Office of SVP of Head Start, Office of Learning and Impact, and Human Resources on communications strategy and messaging that amplifies our brand.
• Builds relationships across the business and partners with staff across departments and teams to ensure brand consistency.
• Works with Sales to create an external event plan (i.e. NHSA, state or regional HSA), based on Acelero/Shine priorities.
• Identifies and manages internal participation at external events, and supports content development, and facilitation, as well as communication with the event host(s) and around the event goals.

About You (Requirements/Competencies):

• A bachelor’s degree in marketing, communications, business administration, or a related field.
• A minimum of 3-5 years of marketing experience, with a track record of increasing responsibility and leadership in marketing roles.
• Proven success in planning and executing marketing campaigns, brand management, and digital marketing strategies.
• Experience working in a Pre-K or Head Start environment is a plus.
• Travel required locally or long-distance up to 20% of the time for work-related meetings and functions.

When/Where/How Much:

• Start Date: Fall 2024
• Location/Travel: Remote. Travel required locally or long-distance up to 20% of the time for work-related meetings and functions.
• Salary: $75,000-90,000