Managing Editor, Social Media

Managing Editor, Social Media

Location: New York City United States

Job Description:

Blavity, Inc. is a venture-funded media and technology company, founded in 2014 around a simple idea: enable Black millennials to tell their own stories. Today, we are home to the largest network of platforms and lifestyle brands serving the multifaceted lives of Black millennials & Gen Z through original content, video, unique experiences, and product solutions. Blavity Inc. has evolved into a market leader for Black media, reaching 250 million users per month through our growing brand portfolio, including Blavity, Blavity360º, AfroTech, Talent Infusion, 21Ninety, Travel Noire, Home & Texture, and Blavity House Party. Our Blavity, Inc. employee community is composed of passionate, energetic, and culturally conscious individuals working together to deliver value to each other, the company, and our clients. We are always searching for new additions to our community that will help us continue to scale, contribute meaningfully to our culture, and advance our strategic direction.

Job Summary:

Blavity Inc. is seeking a Managing Editor, Social Media to support daily content development and programming and oversee the day-to-day process of creating original and editorially inspired content for major social media platforms. The Managing Editor, Social Media position is responsible for the content development, team management, and the execution of growth strategy for social media content-including but not limited to vertical videos, user-generated content, and photography. This position partners closely with the Editorial and Content Marketing teams. The ideal candidate has strong skills in short form social video editing, scripting, and a passion for all things related to Black culture.

This role will report directly to the Director, Content and Programming.

Responsibilities:

• Lead a team of Social Producers to manage end-to-end cross platform production
• Connect editorial writers and content marketers across Blavity’s Owned & Operated Brands
• Partner with the Director, Content and Programming to plan and execute monthly content strategy on TikTok, Instagram, Facebook, Twitter, and Pinterest based on engagement, performance, and branding
• Tell stories through compelling TikTok and Instagram content that drives high-value engagement from the audience and grows followers
• Collaborate with multiple teams across the organization including Influencer Marketing, Brand & Digital Marketing, E-Commerce and Creative to deliver an effective content social media strategy
• Own end-to-end production with strong knowledge of video editing for social platforms
• Pitch and produce social-first series that elevate and expand the brand on social media
• Identify news pegs and opportunities to repromote archival stories
• Collaborate with the Audience Development and Data Analytics teams to maximize the reach of stories/posts and ensure the brand is meeting site-wide growth goals
• Support planning and project management for content initiatives, including the annual AfroTech Conference and other forthcoming team tentpoles

Qualifications:

• Education: B.A. in Journalism or related field
• Required Experience:
• 5+ yrs of content creation production experience
• Demonstrated ability to write engaging social media copy across a range of topics/audiences
• Experience with analytics and social listening tools
• Preferred Experience:
• Strong knowledge of graphic design elements and principles
• 2+ yrs of content development for Gen-Z and Millennial demographics
• Technologies: Fluent in graphic design tools, Adobe Creative Suite, Microsoft Office, Google Suite, Asana, and/or comparable project management suite
• Additional Qualifications:
• A strong interest in viral marketing and social media trends
• Knowledge of, passion for, and experience with social media platforms (including but not limited to TikTok, Instagram, Facebook, and Twitter)
• Interpersonal skills to foster effective relationships throughout the organization to support synergy across company’s Owned & Operated Brands
• Independent, entrepreneurial self-starter who is comfortable taking on a high level of responsibility
• Ability to manage multiple projects at once and work in a fast-paced environment
• Exceptional communication skills, with the ability to articulate project needs and timelines clearly and effectively
• High-energy, company-first, positive attitude; must be motivated to work hard in a fast-paced environment
• Excellent communication and analytical skills; outgoing and sociable; willing to wear multiple hats
• Naturally detail-oriented, with an obsessive need to document and communicate findings
• A healthy appreciation of GIFs and Black culture

Details:

• This is a fully remote role, U.S.- based role. Occasional travel may be required.
• Candidates must be authorized to work in the U.S.
• Candidates must be available to work in alignment with the Pacific Time Zone 25% and Eastern Time Zone 75%.
• The annual salary range for this role is $75,000 – $85,000.

Blavity is committed to creating a diverse environment free of discrimination and harassment, and building a team that represents a variety of backgrounds, perspectives, and skills.

Blavity is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, HIV Status, veteran status, or any other status protected by the laws or regulations in the locations where we operate.

The Managing Editor, Social Media position is responsible for the content development, team management, and the execution of growth strategy for social media content-including but not limited to vertical videos, user-generated content, and photography.