Manager, Social Content and Platforms

Manager, Social Content & Platforms

New York, NY

Remote

Full time

job requisition id

R230000001861

WW is looking for candidates to help change people’s lives. We are a global wellness technology company inspiring millions of people to adopt healthy habits for real life. We do this through engaging digital experiences, face-to-face workshops and sustainable programs that encourage people to move more, shift their mindset and eat healthier while enjoying the foods they love. By drawing on over five decades of experience and expertise in behavioral science, we build communities in order to deliver wellness for all.

Who We Are

WW’s Global Brand Marketing team is responsible for setting the strategic vision for the brand and bringing it to life across all cultural touch points including social media, influencer marketing, events, experiential activations and more. Our mission is to cement the brand in culture and maintain our relevance amongst key target audiences.

What You Will Do

The Manager, Social Content & Platforms is the spark that ignites WW’s owned social presence with maximum interest and relevance. You play a critical role in creating a best-in-class, renowned social program through your development and execution of the organic social strategy. You inspire team-wide aspirations for organic social and translate them into results. In addition to your primary responsibilities as the lead on platform approach and day-to-day organic social execution, you will actively contribute to a best-in-class, razor sharp social media presence and programming. You will be the primary source of truth on platform and community across the WW portfolio of brands. Reporting into the Lead, Global Social and Partnerships, you also collaborate intimately with the broader Global Brand Marketing team to share responsibility for cultural and campaign initiatives that are creative, on-brand and breakthrough.

We’re seeking an extremely imaginative individual who is on the pulse of content creation techniques, and truly lives and breathes all things social. The ideal candidate for this role is detail oriented, resourceful, collaborative and takes initiative.

You are responsible for evolving the approach to each social platform and the day-to-day management of WW’s organic social channels, including content planning, content production, calendar management and reporting.

• Ideate and plan monthly social media editorial calendars tailored to platform-specific strategies and keep plans current in content management software (Airtable, Sprout). Platforms under your purview include Facebook, TikTok, Instagram, X, Threads, Pinterest and YouTube.
• Produce content plans through your own content creation and managing the work of internal and external creators. This includes social editing of footage provided by other creators under your direction.
• Learn brand voice and become the team’s expert at writing and editing social media copy.
• Performance monitoring using social software (publishing, listening) supplemented with native monitoring.
• Set up and maintenance of social software, such as Airtable, Sprout and Brandwatch.
• Author insight-rich, actionable reporting for organic social media initiatives on a weekly, monthly and ad hoc basis.
• Stay on the cutting edge of industry trends, prominent cultural conversations, new features/platforms and best practices to supercharge WW’s social presence.
• Regularly use listening software to identify opportunities and trends outside of our channels in real-time and summarize in monthly reports to map the marketplace.
• Support broader Global Brand Marketing team in all initiatives, including tentpole moments, at photoshoots & at brand events to ideate and create the most compelling stories for owned social channels.
• Develop and maintain a thorough understanding of WW’s portfolio of brands, positioning and offerings.

Who You Are

• 4-6 years of relevant, first-hand experience in social media platform management, social production, and community management; preferably for a complex.
• Bachelor’s degree in marketing, creative or a related field preferred.
• Content creation capabilities, including video production, shooting and editing for social, and on platforms like TikTok is a must.
• Deep and contemporary understanding of social media platform strategies, specifications and best practices related to responsibilities.
• Passion for culture and trend hunting with ability to interpret trends and make them relevant for our brand.
• Ability to learn and master SMMS and intelligence tools, like Airtable, Sprout and Brandwatch. Background with tools like these is preferred.
• Muscle for evaluating performance analytically and objectively with an innate curiosity with strong math skills.
• Self-motivated and able to see an idea from conception to execution, collaborating and communicating with key partners and resources along the way.
• Thoughtful communication (oral and written) and collaboration skills resulting in polished presentation.
• Able to manage a varied, high-volume workload efficiently and smoothly with focus, quality and speed.
• Excellent personal organization skills with extraordinary attention to detail.
• Competent in personal time management skills required to organize, plan and execute simultaneous projects.
• Capable and driven to quickly learn new things and continually expand skill set.
• Passion for and interest in brand storytelling.

Base salary may vary depending on, but not limited to: skills, experience, and location. Base Salary $110,000/yr to $120,000/yr

#LI-Remote

At WW, it is our priority to cultivate a diverse and inclusive workplace. We are committed as individuals, as an organization, and as fellow humans, to advocate for and support our employees, our members, and our communities. We are proud to be an equal opportunity employer and we do not discriminate on the basis of sex, race, color, creed, national origin, marital status, age, religion, sexual orientation, gender identity, gender expression, veteran status, or disability.