Manager, Lifecycle Marketing

Title: Manager, Lifecycle Marketing

Location: Remote US

Fender Musical Instruments Corporation is a world famous brand with offices across the globe. Within Fender Musical Instruments Corporation’s (“FMIC”) CRM team, you will work together to architect a lifecycle marketing framework for the Fender brand.

An American icon, Fender was born in Southern California and has built a worldwide influence extending beyond the studio and the stage. A Fender is more than an instrument, it’s a cultural symbol that resonates globally.

We are seeking a Manger, Lifecycle Marketing to take on the early stages of our relationship with Fender customers and users across our digital subscription properties. Whether it’s a new subscriber for Fender Play starting a free trial or an eCommerce customer purchasing a new guitar, you’ll work to create personalized user experiences and lay the groundwork for a lifelong relationship with our brand. You’ll work with the rest of the CRM team to architect a lifecycle marketing framework. You’ll work with the Product and Engineering teams to develop user experience enhancements. You must have an inquisitive spirit, love diving into the data to identify insights and actions, and deeply understand email marketing, mobile marketing, and customer segmentation.

About the Job:

• Develop and execute retention strategy and related channel roadmaps, rooted in data with clear objectives and KPIs, to provide value to Fender customers and drive maximum Lifetime Value (LTV)
• Create and execute marketing automation strategy to drive key actions of users on Fender properties across the customer lifecycle, with a focus on email and mobile marketing (push, in-app)
• Lead a team and cross-functional support to execute on the lifecycle marketing / retention strategy, owning day-to-day management of Fender retention initiatives and driving a test-and-learn agenda focused on continuous improvement
• Work collaboratively with Product, Engineering and eComm teams to develop user experience enhancements for Fender eComm and digital subscriptions
• Drive A/B testing and multivariate testing with long-term control groups to identify impacts of full lifecycle programming
• Partner with Customer Service and Product teams to identify optimization opportunities within subscription upgrade and customer cancellation experiences
• Develop KPIs around free trial to first payment conversion of subscription products and identify key actions to retaining members to grow Lifetime Value (LTV)
• Work closely with Technology and Marketing teams on analysis and reporting on the success of programs and retention KPIs

What you Need:

• 4-6 years in lifecycle/CRM, email marketing and/or automation marketing roles
• Strong experience in the consumer-facing product marketing; subscription-based products is a plus
• Experience in marketing automation strategy with real-life examples of successful revenue growth and engagement growth at scale
• Strong understanding of customer segmentation, behavior and consumer insights
• Effective cross-functional communication and organizational navigation
• Highly data driven and analytical
• BA/BS in Marketing, Communications, or related field

About Fender Musical Instruments:

Fender Musical Instruments Corporation (FMIC) is one of the world’s leading musical instrument manufacturers, marketers and distributors, whose portfolio of brands includes Fender , Squier , Presonus , Gretsch , Jackson , EVH , Charvel , Bigsby , and Groove Tubes , among others. For more information, visit www.fender.com. FMIC offers a competitive benefits package which includes medical, dental, 401(k), paid time off, and an equipment purchase program to help you get the band back together. Fender Musical Instruments Corporation is an equal opportunity employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, disability, veterans’ status, sexual orientation, or any other protected factor.

Fender is required by law in certain jurisdictions to include a pay scale in the job posting for this position. Pay scale means the salary or hourly wage range that Fender reasonably expects to pay for this position; it is neither a promise nor a guarantee of the compensation that the successful candidate will receive. The pay scale for this position takes into account the wide range of factors that Fender considers in making compensation decisions, including, without limitation: skill set, experience, and training, licensure and certifications, and other business and organizational needs. If this is a remote position, the pay scale disclosed herein may be adjusted further based upon the applicable geographic differential associated with the location from which the successful candidate will work. Please note that it is not typical for a Fender employee to be at or near the top of the pay scale for their role especially as a new hire and compensation decisions are dependent on the facts and circumstances of each case. Subject to the foregoing, the current pay scale for this position is $83,667-$167,333 per year.