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Lifecycle Marketing Associate

Title: Lifecycle Marketing Associate

Location: Remote

Hims & Hers Health, Inc. (better known as Hims & Hers) is a multi-specialty telehealth platform building a virtual front door to the healthcare system. We connect consumers to licensed healthcare professionals, enabling people to access high-quality medical care from wherever is most convenient for numerous conditions related to sexual health, hair care, mental health, skincare, primary care, and more.

With products and services available across all 50 states and Washington, D.C., Hims & Hers is on a mission to help the world feel great through the power of better health. We believe how you feel in your body and mind transforms how you show up in life. That’s why we’re building a future where nothing stands in the way of harnessing this power. We normalize health & wellness challenges and innovate on their solutions to make feeling happy and healthy easy to achieve. No two people are the same, so we provide access to personalized care designed for results. At our core, our mission is deeply personal because we too are customers.

In January 2021, the company was listed on the NYSE and is traded under the ticker symbol HIMS . To learn more about our brand and offerings, you can visit forhims.com and forhers.com.

About the Role:

We’re looking for a Lifecycle Marketing Associate to join our growing CRM team. You’ll report to the Sr. CRM Manager and partner with cross-functional stakeholders to build and execute strategic conversion and retention campaigns. This person will support the hands-on creation, implementation and optimization of retention focused email, sms, push notification and in-app messages. The ideal candidate is passionate about the end-to-end customer journey, is a natural at empathizing with the customer and is relentless at finding the qualitative and quantitative feedback you need to build a world class retention program.

You Will:

  • Support execution of retention focused CRM initiatives including ideation, briefing, creative, managing timelines, pulling audiences, segmentation, scheduling/set-up, and post-send reporting
  • Maintain customer journey maps for retention communication journey and ensure maps are regularly updated to reflect current state of live flows
  • Guide segmentation, targeting, and contact strategies (e.g. cadence & frequency) to maximize retention and LTV
  • Continuously conduct A/B tests and analyze results to garner insights to improve engagement, retention and LTV
  • Ensure high quality and error-free implementation, testing and QA of email marketing campaigns
  • Partner with CRM leads for other lifecycle stages to build cohesive and efficient customer journey

You Have:

  • Bachelor’s degree in marketing or related field
  • 1-2 years experience in CRM & lifecycle marketing, subscription experience a plus
  • Hands-on experience with Braze, Iterable, Marketo or similar ESP
  • Excellent organizational and prioritization skills, and attention to detail
  • Strong campaign management and problem solving skills
  • Analytical thinker with experience in data-driven marketing
  • Experience working cross functionally with various teams
  • Ability to drive experimentation focused on core success metrics
  • Working knowledge of HTML, CSS and email client basics
  • Eagerness to be hands-on and proactive
  • Strong desire and curiosity to learn
  • Understanding of the healthcare, wellness, or CPG industry a plus
  • Knowledge of FDA & HIPAA regulations a plus

Our Benefits (there are more but here are some highlights):

  • Employee Stock Purchase Program
  • An inclusive culture where we are always looking for improvement and cherish your input
  • Great compensation package, including equity
  • Unlimited PTO (10 holidays off), Mental Health days (1 day off per quarter)
  • Generous Parental Leave
  • High-coverage medical, dental & vision
  • Mental health & wellness benefits
  • Offsite team retreats
  • Access to Amazon HIMS Store to order any additional equipment to ensure you have the gear you need
  • Employee discounts on hims & hers & Apostrophe online products, and at the Apple Store
  • $75 monthly connectivity stipend (phone/internet)
  • 401k Match

We are focused on building a diverse and inclusive workforce. If you’re excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply.

Hims is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law. Hims considers all qualified applicants in accordance with the San Francisco Fair Chance Ordinance.

Outlined below is a reasonable estimate of H&H’s compensation range for this role.

An estimate of the current salary range is $50,000 – $75,000. H&H also offers a comprehensive Total Rewards packagethat includes equity grants of restricted stock (RSU’s) so that H&H employees own a piece of our company.

The actual amount will take into account a range of factors that are considered in making compensation decisions including but not limited to, skill sets, experience and training, licensure and certifications, and location.

Consult with your Recruiter during any potential screening to determine a more targeted range based on the job-related factors. We don’t ever want the pay range to act as a deterrent from you applying!