Lead Product Marketing Manager – Fintech

Title: Lead Product Marketing Manager – Fintech

Location: Global – Remote

Job Description:

Our mission is to unlock the collaborative power of communities by making Web3 universally easy to use, access, and build on.

Working with Consensys puts you at the forefront of an evolving paradigm, transforming our society for the better. We fundamentally believe blockchain is the next generation of technology that can lay the foundation for a more just and equitable society.

Blockchain tech is just over 10 years old. Ethereum itself is still a toddler and were far from reaching our full potential. Youll get to work on the tools, infrastructure, and apps that scale these platforms to billions of users.

Youll be constantly exposed to new concepts, ideas, and frameworks from your peers, and as you work on different projects challenging you to stay at the top of your game. Youll join a network of entrepreneurs and technologists that reaches the edge of our ecosystem. Consensys alumni have moved on to become tech entrepreneurs, CEOs, and team leads at tech companies.

About Marketing

People at Consensys make work that moves the crypto industry forward, spreading our leading-edge products far and wide into the world and pushing for the adoption of Web3 technology. Were an ambitious team, using our unique point of view to create work that infiltrates crypto culture, influences mindsets, and pride ourselves on being defiantly optimistic.

We have a very exciting opportunity for an independent Product Marketing Lead who can take on the challenge of bringing to market a new product and scaling it to broader audience.

What youll do

• Product positioning and strategy:
  • Together with the Product team, define the long-term vision and strategy for some MetaMasks new products based on a deep understanding of the market opportunity and trends, user segments and needs, and competitor offerings.
  • Define and communicate the value proposition by creating compelling messages for our product offerings that resonate with users.
  • Partner with a cross-functional teams to land product-centric value propositions and messaging on external channels.

  Go-to-market strategy

  • Develop the GTM plan for our evolving offerings, from strategy to execution with support from cross-functional marketing teams.
  • Understand the most valuable channels to reach and bring the target audience into action. Create relevant collateral to make this happen.
  • Work with the Growth team to create ongoing life-cycle marketing plans and constantly optimise to reach ambitious targets.
  • Identify innovative ideas to reach objectives as well as drive cross-product opportunities.

  Other day-to-day activities

  • Diagnose business issues and resolve them through analytical decision-making.
  • Manage budgets to achieve your business objectives.
  • Partner with cross-functional teams to bring your GTM to life.
  • Manage external partnerships.

Would be great if you brought this to the role

• 6+ years of product marketing experience in a FinTech role bringing new financial product offerings to market, focused on driving revenue and customer growth. You are comfortable bringing a product from 0 to 1 and then from 1 to 100.
• Experience with building end-to-end go-to-market plans, including crafting compelling positioning, messaging and user-facing content based on insights and learnings to compel users to take an action at various stages of their journey.
• Life-cycle marketing focused on a full-funnel approach: from driving awareness to acquisition to retention and loyalty. You are analytical and can translate data into impactful insights to increase success. You can interpret product and market signals, make data-driven decisions to optimize our marketing strategies over time.
• Proven experience to bring innovative solutions and ideas to solve complicated challenges.
• Identify critical priorities that lead to growth opportunities.
• Ability to effectively build cross-functional relationships and work with a large variety of stakeholders as well as motivate diverse teams and functions to produce high-quality outcomes.
• Excellent communication skills and an inherently collaborative nature.
• At least an intermediate understanding of web3 in either a professional or personal capacity.
• Thrive in a fast-paced environment. Things move fast in web3 and also at Consensys.

Bonus points for:

• Product Marketing experience in web3. (Extra bonus points for FinTech web3 product marketing experience.)
• Experience working with partners for co-marketing opportunities.

Don’t meet all the requirements? Don’t sweat it. Were passionate about building a diverse team of humans and as such, if you think you’ve got what it takes for our chaotic-but-fun, remote-friendly, start-up environmentapply anyway, detailing your relevant transferable skills in your cover letter. While we have a pretty good idea of what we need, we’re ready for you to challenge our thinking on who needs to be in this role.

Consensys is an equal opportunity employer. We encourage people from all backgrounds to apply. We are committed to ensuring that our technology is made available and accessible to everyone. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Consensys is aware of fraudulent recruitment practices and we encourage all applicants to review our best practices to protect yourself which can be found (https://consensys.io/careers/best-practices-to-avoid-recruitment-fraud/).