Lead Product Marketing Manager

Title: Lead Product Marketing Manager – MetaMask for Users

Location: APAC – Remote, CANADA – Remote, EMEA – Remote, GLOBAL – Remote, LATAM – Remote, UNITED STATES – Remote

JobDescription:

Our mission is to unlock the collaborative power of communities by making Web3 universally easy to use, access, and build on.

Working with Consensys puts you at the forefront of an evolving paradigm, transforming our society for the better. We fundamentally believe blockchain is the next generation of technology that can lay the foundation for a more just and equitable society.

Blockchain tech is just over 10 years old. Ethereum itself is still a toddler and were far from reaching our full potential. Youll get to work on the tools, infrastructure, and apps that scale these platforms to billions of users.

Youll be constantly exposed to new concepts, ideas, and frameworks from your peers, and as you work on different projects challenging you to stay at the top of your game. Youll join a network of entrepreneurs and technologists that reaches the edge of our ecosystem. Consensys alumni have moved on to become tech entrepreneurs, CEOs, and team leads at tech companies.

About Marketing
Creatives at Consensys make work that moves the crypto industry forward, spreading our leading-edge products far and wide into the world and pushing for the adoption of Web3 technology. Were an ambitious team, using our unique point of view to create work that infiltrates crypto culture, influences mindsets, and prizes ourselves on being defiantly optimistic.

What youll do

• Product positioning and strategy:
  • Define the long-term vision and strategy for some MetaMasks new products and features in conjunction with senior product leadership based on a deep understanding of user needs, market and user research and trends, competitive landscape, and Consensys business goals and strategy.
  • Define and communicate the value proposition of our product offerings and their role in the broader web3 ecosystem.
  • Help steer product roadmap based on customer, market, and competitive insights.
  • Partner with a variety of cross-functional teams to land product-centric value propositions and messaging on external channels.
• Go-to-market strategy
  • Own the GTM strategy for our evolving set of wallet offerings, mapping out user personas and journeys, developing messaging & positioning, use cases, competitive intelligence, and launch strategy.
• Product disclosure and launch:
  • Own release marketing from end to end define streamlined release marketing process, leading strategic planning and execution of product launches and/or product-focused events in a way that maximizes market impact, adoption and retention, and analyze launch performance to identify opportunities for improvement.
  • Collaborate closely with the Product team to deeply understand new features and updates, translating technical details into clear and compelling marketing messages for our users.
  • Manage budgets to achieve your business objectives.
• Full-funnel execution
  • Partner with the cross-functional teams to design and measure full-funnel marketing initiatives as the subject matter expert for developer products.

Would be great if you brought this to the role

• Proven experience in senior-level product marketing roles, with a track record of success developing and executing go-to-market strategies and product launches.
  • 6+ years in technical product marketing product management roles, with a deep understanding of the motivations and needs of existing and interested web3 audiences.
  • Relevant experience driving adoption and engagement for consumer products. Web3 products is a plus.
• A familiarity of the Ethereum, but ideally broader crypto ecosystem and its opportunities, challenges, dapp/use case landscape and the role MetaMask plays in the industry. A strong candidate will have hands-on experience using dapps via MetaMask and other wallets.
• Experience crafting compelling positioning, messaging and user-facing content.
• Comfort getting hands on with data. Ideal candidates can interpret product and market signals, make data-driven decisions to optimize our marketing strategies over time.
• Prior experience driving company or business unit wide marketing strategies in partnership with cross-functional partners like Engineering, Product, Growth Marketing, Brand, and Creative teams.
• Track record of managing an annual marketing budget with excellent performance metrics.
• Excellent communication skills and an inherently collaborative nature.
• Ability to effectively build cross-functional relationships and work with a large variety of stakeholders as well as motivate diverse teams and functions to produce high-quality outcomes.
• Ability to aggressively prioritize the few things that have the biggest impact. Context switching should come naturally to you.
• Be comfortable with constant change. Things move fast in web3 and also at Consensys.

Bonus points for:

• Experience in marketing a new product from zero to mass adoption. Ideally in a new market.
• Experience working with developer focused products and helping developers adopt a product is a pro.

Don’t meet all the requirements? Don’t sweat it. Were passionate about building a diverse team of humans and as such, if you think you’ve got what it takes for our chaotic-but-fun, remote-friendly, start-up environmentapply anyway, detailing your relevant transferable skills in your cover letter. While we have a pretty good idea of what we need, we’re ready for you to challenge our thinking on who needs to be in this role.

Consensys is an equal opportunity employer. We encourage people from all backgrounds to apply. We are committed to ensuring that our technology is made available and accessible to everyone. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Consensys is aware of fraudulent recruitment practices and we encourage all applicants to review our best practices to protect yourself which can be found (https://consensys.io/careers/best-practices-to-avoid-recruitment-fraud/).