Title: Lead Email Marketing Manager
Location: Anywhere (remote)
Job Description:
WHO ARE WE?
Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and Conversion Company, Launch Potato’s mission is to be the most innovative, tech-enabled media company connecting consumers to the world’s leading brands.
The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries. Launch Potato’s success comes from a diverse, energetic culture and a high-performing, entrepreneurial team.
BASE SALARY: $80,000 to $115,000 per year, paid bi-monthly
MUST HAVE: Email never sleeps, you are obsessed with the grind and have a never-ending passion for winning. You have expertise in lifecycle marketing (Email, SMS, and Push Notifications)
HOURS: EST hours, an inherent drive to check the data off standard hours (weekends & evenings included)
EXPERIENCE: Minimum of 4 years of email marketing experience & extensive experience with performance marketing/lead generation companies.
What We are Looking for
You will be directly responsible for driving the end-to-end strategy and execution of our lifecycle marketing strategy for Launch Potato’s FinanceBuzz brand which has around 7 million monthly consumer visits. This is an opportunity to be an owner and a doer, someone who will scale, rebuild, or reimagine an email brand that already does well over $1M in revenue annually. (This is NOT a managerial role). We need someone who can Hustle and roll up their sleeves and do the work. The only limitations are your imagination and data-driven creativity as you launch new initiatives and campaigns that impact millions of consumers monthly.
You are driven by your own motivation and success, you should be the one telling us when the job is done, not the other way around. You love the never ending pursuit for perfection in lifecycle marketing which allows you to thrive in an extremely fast-paced, dynamic environment. You are going to be rolling up your sleeves and need to understand consumer psychology and the need for quality content and messaging.
You must be passionate about being hands on in data and utilize insights to drive your email strategies from ideation, to send, to inboxing and action. You thrive on success and the impact that your work has on consumers as well as the impact to the business: Revenue, Life Time Value (LTV), and Revenue per User (RPU).
How You will Help the Team
Who’s a good fit? Someone who already has.
Let’s Talk About Next Steps:
Total Compensation & Rewards
Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.
Want to make your impact in a profitable, high-growth company? Apply now!
Since day one, we’ve been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.
We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.