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International eCommerce Manager

International eCommerce Manager

  • United States – Remote OK
  • Full-Time

International eCommerce Manager

True Classic is looking for a highly driven International eCommerce and marketing manager to accelerate our rapidly growing International business. This person will lead on brand, media and business localisation driving True Classic’s eCommerce growth across the world. True Classic launched in 2019 and has grown to become one of the hottest direct-to-consumer men’s apparel brands in the US and in mid-2022 launched Internationally, quickly scaling to 30%+ of company revenue with little to no market localisation – this person will lead on the next stage of growth, fine-tuning the True Classic brand and media proposition for each market and customer segment. To be successful, this person must be highly adept at prioritisation, moving quickly and operating with a data-driven mindset.

The position will be only the 2nd International hire, report directly into the ‘General Manager, International’ and will be required to work across PST and GMT time zones, but location can be remote.

At True Classic, we are a virtual first company that values flexibility, collaboration, and innovation. While we do have a headquarters located in Calabasas, CA for employees who prefer in-person interaction, we also embrace the benefits of a remote work environment. As such, this specific position is open to remote candidates who possess the necessary skills, experience, and dedication to contribute to our team’s success. Join our dynamic team and help us shape the future of our company from wherever you are!


  • Own the International marketing campaign and promotional calendar
  • Lead on asset A/B testing and optimisation by market
  • Regular content audits to track and identify top performing creative
  • Manage the development of locally relevant copy and creative across platforms (website, app, email and all media channels) partnering with in-house and agency teams
  • Prioritize and manage the timeline of language localization across different markets
  • Liaise, strategize, and identify opportunities to grow the business with key channel partners across paid social, search, podcast, affiliate, TV and more
  • Localise brand playbook and promotional guidelines
  • Partner with Customer Insights to build meaningful insights on our International customers, with specific action plans to bring those to life
  • Develop the role, responsibilities and processes as you go
  • Roll up your sleeves and help fill in gaps when needed (start-up style)


  • 4+ years of Direct-to-Consumer marketing experience
  • 2+ years of experience working across different markets/countries
  • A sharp prioritiser – With 190 countries, multiple sales channels and product categories this person must be comfortable making clear choices on where they invest their time for maximum impact.
  • Operating with data driven mindset – This person must be thoughtful, strategic and always leverage data to move in the right direction.
  • Highly collaborative – This person will be comfortable working across teams and timezones in a flat hierarchy
  • Structured and organized – Brings structure and process and enjoys managing projects to successful completion.
  • Strong “can do” attitude – This person will need to write the rule book on how International marketing works at True Classic, from strategic thinking to the nuts and bolts of daily project delivery this person must always be willing to “get stuck in”
  • Preferred – working in a startup / very fast-paced environment

At True Classic our mission is to empower everyone to show up as their best self. We continually strive to build a community that invites creativity, curiosity and innovation; and that can only start when we bring diverse voices to the table. As an equal opportunity employer, we stay true to our mission by ensuring everyone feels more confident being exactly who they are.