Head of Product Marketing

Title: Head of Product Marketing, Circle

Location: New York

Type: Full-time, Remote (AMER)

Workplace: remote

Category: Product Marketing


About Us

Circle is building the worlds leading all-in-one platform for online communities. We make it possible for creators, coaches, educators, and businesses to bring together their audience with engaging discussions, live streams, events, chat, courses, and payments all in one place, all under their own brand.

Were proud to be a fully remote company of around 130 (and growing!) team members from 30+ countries around the world. We strive to find exceptional talent, empower them to do their best work, and in turn, have a meaningful impact in their own lives. We dont track hours, but we manage for outcomes in an a-synchronous culture.

Twice a year, we bring the whole company together for incredible company retreats in beautiful places around the world!

About the role

Were looking for an experienced Product Marketing leader as we enter Circles next phase of growth. This role sits on our GTM leadership team and reports directly to Circles co-founder/Chief Revenue Officer.

As the head of product marketing, you will oversee all positioning, storytelling, internal enablement, market intelligence, and product launches at Circle. Youre a storyteller at heart.

We have an ambitious product roadmap and the business is growing fast. To realize our potential, you will need to have a deep understanding of the market, our customers, the competitive landscape, and trends. And youll need to be able to enable our marketing, sales, and customer success teams so that our GTM org is aligned.

Our product marketing function is connected to the entire organization and partners closely with nearly every function. One day you might be working alongside our CEO to dial in messaging for a major feature launch. The next day you might be creating internal enablement for the sales team, writing launch copy, or delivering a live training to 500 people. When we nail our product marketing efforts, every GTM function benefits.

What you’ll be doing

  • Develop launch plans for Circles new features and products. It starts with you. Youll determine our strategy, the audiences, the positioning and how to communicate to the market. You will determine the scope of our releases and develop playbooks that our GTM org can use to execute and bring new features to market.
  • Level-up our storytelling and increase the attention our products get in the market. As the head of product marketing, you will help us stand out in a crowded market. You love conceiving of unique campaigns. Youre comfortable working with designers to leverage videos, animation, and motion to add polish. You have excellent taste when it comes to telling customer stories and you know how to put yourself inside the mind of our ICP.
  • Craft consistent messaging for how we talk about our product. You obsess over words and copy. Youre an excellent writer. You can take complex ideas, language, and products and distill them down to their essence. Our head of product marketing will create positioning and messaging briefs for the broader GTM team so that our whole org is using the language when describing our products in the market.
  • Build our internal enablement engine for our marketing, sales, and customer success team. Youll educate our GTM teams about new features, how to talk about the product, language to use, benefits to various ICPs, etc. Youll help our entire GTM org use the same language and align messaging across departments. You will ensure that team members are informed and can effectively communicate the value proposition of the product to prospects and customers.
  • Develop external enablement materials to educate and engage the company’s customers and potential customers. These materials can include product guides, how-to videos, FAQs, case studies, webinars, and interactive demos. While our product marketing function will typically create these resources directly, youll often collaborate with our content team and design studio.
  • Lead our market intelligence efforts. You will develop a deep understanding of the competitive landscape. Youll lead market research efforts to gain a deep understanding of customer needs, trends in our market, and distill these learning down so they can be shared with the broader org.

What you’ll need to be successful

  • Strong alignment with our values.Find our values on our career pageif you havent read up on them yet.
  • You are proficient in English (spoken, written, and reading) at aCEFR Level C1/ILR Level 5.
  • You have at least 7+ years of Product Marketing experience in a high-growth SaaS company. With at least 4 of those managing a related team. Youve done this before.
  • You are an excellent writer and communicator. You obsess over words. You love writing copy. Youre able to put yourself in the audiences shoes and understand how they will feel when they see your marketing.
  • You can point to work youre proud of. Examples could be creative campaigns, customer stories youve developed, marketing site re-brands, product launches, internal enablement youve created for the team, market research learnings, a product announcement video that received a lot of attention. The best candidates for this role will be able to point to their track-record and artifacts of their best work.
  • Youre customer-obsessed and market-obsesses. You will need to love the creator market we serve to thrive in this role. Experience in the creator or community market is a nice-to-have, not a must have. But you should be excited to dive deep into understanding the space Circle plays in.
  • As a product marketing leader, youve supported a high-velocity product and engineering org with high output. Our team releases a lot of new features, product, and improvements every quarter. Our product marketing function needs to support an ambitious product roadmap.
  • Youre able to thrive in a fast-growing, venture backed startup environment that requires quick decisions and action while also knowing when to invest long-term and understand downstream effects of your decisions.
  • You are a leader and a coach with a track record of helping members of your team grow in their roles.
  • Youre an excellent presenter and strong presentation skills and executive presence.
  • You have a strong work ethic. Were a fast-growing venture backed startup with ambitious plans and our team has a lot to deliver on.

The fun stuff

Fully remote:work from anywhere in the world!

Autonomy and trust to do your job:we care about outcomes over everything else.

Paid time away:all employees are given 35 days of PTO annually.

Generous U.S. benchmarked compensationand startup equity no matter where you are in the world.*

Awesome medical coveragewith 100% coverage for you and your family, or medical reimbursement options where applicable!*

Home office stipendto help you get up and running.

Learning & development stipendto help you level up your professional skills.

Annual bonus potentialfor roles that don’t already receive variable income or commission.

Company retreats:Twice a year, the Circle team gets together for a fully paid company retreat in incredible places around the world! Weve had past retreats in Colombia, Portugal, and Mexico, with more planned on the horizon.

Check out ourCareerspage for more.

*Your role, location and unique circumstance may affect this.

Diversity, Equity & Inclusion

As a fully-remote international company, diversity is baked into our DNA. Heres how our CEO, Sid Yadav, frames our hiring mission: lets find talent in underserved and under-represented corners of the world, set them up to do the best work of their lives, and in turn, change their life. To achieve this hiring mission, we offer competitiveU.S. benchmarkedcompensation no matter where someones located in the world, and we proactively seek candidates who expand representation of backgrounds, cultures and lived experiences in our teams.

Equal Employment Opportunity

Circle is an equal opportunity employer and as such, we do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by applicable laws.

If you require any accommodations during the recruitment process, please let us know and we will work with you to meet your needs.