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Head of Product and Customer Marketing

Head of Product & Customer Marketing

Remote (US Only) 

Marketing – Marketing



Our Mission and Opportunity

Early education is one of the greatest determinants of childhood outcomes, is a must for working families, and has a lasting social and economic impact. Brightwheel’s vision is to enable high quality early education for every child — by giving teachers meaningfully more time with students each day, engaging parents in the development of their kids, and supporting the small businesses that make up the backbone of the $175 billion early education market. Brightwheel is the most loved technology brand in early education globally, trusted by thousands of educators and millions of families.

Our Team

We are a fully remote team with employees across every time zone in the US. Our team is passionate, talented, and customer-focused. Our exceptional investor group includes Addition, Bessemer Venture Partners, Chan Zuckerberg Initiative, GGV Capital, Lowercase Capital, Emerson Collective, and Mark Cuban.

We believe that everyone—from our employees to the students, teachers, and administrators we serve— should be given the opportunity to learn and thrive, whatever their background may be. We celebrate diversity in all forms because it allows our team and the communities we serve to reach their full potential and do their best work.

Who you are

Brightwheel is seeking a talented leader to oversee our Product and Customer Marketing Team and strategy across the brightwheel platform. The ideal candidate will combine customer obsession, deep cross-functional collaboration, and end-to-end marketing expertise to build the brightwheel brand, fuel awareness and adoption of our solutions, and delight our customers.

Central to our mission, we are seeking team members who are aligned with and embody our leadership principles. We value individuals who are sharp, scrappy, and able to find insights and move quickly to action with a high degree of quality.

What You’ll Do

  • Lead the Product and Customer Marketing Team (~3 direct reports), driving the overall strategy and balancing both short-term and long-term business objectives with a keen eye for the customer experience
  • Own and manage end-to-end initiatives and results impacting the customer journey, collaborating closely with senior leadership across Sales, Marketing, Customer Success, Product, and Operations
  • Partner with Product and Engineering teams on the product roadmap, new innovation launches, and experimentation that maximizes customer acquisition, retention, and advocacy
  • Develop a deep understanding of our target market through research and data, and embed these insights across the organization to better serve our customers and achieve company goals
  • Own platform and product positioning and messaging for brightwheel to accelerate acquisition
  • Arm our Sales and Customer Success teams with enablement tools and materials to effectively deliver brightwheel’s value proposition to customers and prospects
  • Increase customer delight and advocacy through engagement and nurture programs that enable customers to get the most out of the brightwheel platform
  • Serve as an extraordinary people leader and culture-bearer at brightwheel, nurturing and growing marketing talent through hiring, coaching, and training

Qualifications, Skills, & Abilities

  • 8+ years of experience in marketing with 3+ years in product marketing or brand management; B2B SaaS marketing a strong plus
  • Proven ability to build, motivate and lead a high-performing team
  • Extraordinary communicator and storyteller with the ability to influence stakeholders
  • Results-driven with a proven track record of managing complex initiatives and delivering measurable, high-impact results in a fast-paced environment; proficient in analytics and critical thinking
  • Ability to build rock-solid partnerships with Product, Sales, and Customer Success teams
  • Combination of strategic thinking and ability to roll up sleeves and build from scratch
  • Curiosity, creativity, and drive to make it happen
  • Customer-first mentality with a savviness for research (quant & qual) and turning insights into action
  • Ruthless prioritizer with the ability to find the 20% of effort that drives 80% impact

Brightwheel is committed to internal pay equity and offers a competitive compensation package, including base salary, equity, and benefits. Our benefits package includes premium medical, dental, and vision benefits, generous paid parental leave, a flexible paid time off policy, a monthly wellness and productivity stipend, and a Learning & Development stipend.

For cash compensation, brightwheel sets standard ranges for all roles based on function, level, and geographic location, benchmarked against similar-stage growth companies.

In alignment with Colorado’s Equal Pay for Equal Work Act, the annual cash compensation for this role in Colorado is targeted at $147,000 – $183,000. In alignment with the New York State Senate Bill S9427A and California State Senate Bill No. 1162, the annual cash compensation for this role in California and New York City is targeted at $173,000 – $203,000. In alignment with Washington’s Equal Pay and Opportunities Act, the annual cash compensation for this role in Washington is targeted at $147,000 – $203,000.

Multiple factors, including geographic location, candidate experience, and expertise, determine final offer amounts. If you are applying from a different location and have questions about the compensation band for your region, please ask your recruiter.

Brightwheel is committed to creating a diverse and inclusive work environment and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, genetics, disability, age, or veteran status.