Growth Marketing Manager, Paid Social

Growth Marketing Manager, Paid Social (Contract)

Begin has a new opportunity for a Growth Marketing Manager, Paid Social (Contract) to join our growing team! This role will be on a contract basis with the potential for direct hire. Only candidates currently residing in the United States will be considered.

Begin is an award-winning educational technology company with worldwide impact. With products that are as effective as they are fun, Begin’s family of brands builds critical skills for school and life.

We’re a diverse team of talented people passionate about creating educational content kids love. At Begin, we have the rare opportunity to make a dent in the universe by bringing high-quality at-home learning to kids globally!

Reporting to our Director, Growth Marketing, the Growth Marketing Manager, Paid Social (Contract) will be responsible for managing and optimizing paid social media campaigns across various platforms, including Facebook, Instagram, TikTok, mobile app installs, and more to support Begin and it’s sub-brands. The ideal candidate will have a deep understanding of social media advertising, data analysis, influencer marketing, and creative strategy, coupled with a proven track record of driving measurable results.

You will:

• Campaign Strategy & Execution: Develop, execute, and optimize paid social media campaigns to meet performance goals such as ROAS, CPA, and CTR across multiple platforms.
• Creative Strategy & Briefing: Collaborate with the creative team to develop innovative, thumb-stopping ad concepts that align with campaign objectives. Provide actionable insights from campaign performance to continuously refine and optimize creative strategies.
• Audience Targeting: Utilize advanced targeting techniques, including lookalike audiences, interest targeting, and retargeting strategies, to reach the right audience segments and maximize campaign effectiveness.
• Creative Optimization: Work closely with the creative team to iterate on ad creatives based on performance data, ensuring ongoing improvement in engagement and conversion rates.
• UGC & Influencer Collaboration: Develop briefs for user-generated content (UGC) campaigns in partnership with influencers, ensuring that UGC aligns with brand guidelines and resonates with target audiences.
• Budget Management: Manage and allocate social media budgets efficiently to maximize ROI and align with overall marketing objectives.
• Data Analysis & Reporting: Monitor, analyze, and report on campaign performance using tools such as Facebook Ads Manager and Google Analytics. Provide insights and recommendations to optimize performance.

Must Haves:

• 3+ years of experience in managing paid social media campaigns, preferably in a performance marketing or e-commerce environment.
• Proven track record of driving significant ROI through paid social media efforts.
• Expertise in Facebook Ads Manager and other social media advertising platforms.
• Strong analytical skills with experience in data-driven decision-making.
• Ability to work independently and manage multiple campaigns simultaneously.
• Excellent communication and collaboration skills.
• Familiarity with A/B testing methodologies and tools.
• Creative mindset with a keen eye for detail and design.

Nice-to-Haves:

• Experience with direct-to-consumer (DTC) brands with proven scale.
• Proficiency in Google Analytics and other digital marketing tools.
• Experience working with influencers and UGC to amplify paid social media campaigns.

We like people who:

• Are open to suggestions, collaborative, and thrive in team environments
• Love and are willing to learn new technologies and styles
• Are scrappy, entrepreneurial with the ability to turnaround high-quality projects quickly without depending on a large team

What you’ll get:

• Competitive compensation as a contractor, with the potential for direct hire.
• Smart, passionate, and engaged co-workers.
• The chance to have a big impact, quickly.
• The rare opportunity to make a dent in the universe by bringing high-quality at-home learning to kids globally.

Salary MIN: $50/hr MAX: $65/hr. This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location and other relevant factors. We’re able to answer any additional questions you may have as you move through the interview process.

Begin is a proud equal-opportunity employer. All qualified applicants will be considered without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

At Begin, we are committed to building a diverse team of talented people who are passionate about creating educational content kids love. We believe in fostering a culture where productivity can flourish, one that is empathetic, respectful, and inclusive. At Begin, we know that diversity, equity, and inclusion aren’t just an idea, a one-time initiative, or phrases to throw into a job post: they’re a daily practice and an ongoing conversation. We survey our team about inclusivity, run training on DEI topics, and have a committee to ensure we are all continuing to learn and grow.

The pay range for this role is:

50 – 65 USD per hour (Remote – United States)

BEGiN

Remote (United States)