Global Paid Social Manager

Title: Global Paid Social Manager

Location: Remote, USA

Life360 is a Remote First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above.

About Life360

At Life360, we’re on a mission to simplify safety so families can live fully. Everyday more than 33 million members across 195 countries trust us to protect and connect their loved ones at home, on the road, and on the go.

From real-time location updates to keep everyone coordinated, to Crash Detection and 24/7 Roadside Assistance, Life360 is designed to free families from everyday worries. Our range of Driving Safety, Digital Safety, Location Safety, and Personal Safety features are there to keep our members safe every step of the way.

Life360 has more than 400 (and growing!) remote-first employees.

In 2021, Life360 acquired Tile, the pioneer in finding technology, and Jiobit, one of the top real-time location monitoring platforms for families. These expanded offerings mark an important step forward towards achieving our vision of being the world’s leading platform for people, pets and things.

We value having a diverse and inclusive community from many backgrounds, so even if you don’t meet 100% of the below qualifications, you should still seriously consider applying!

About The User Acquisition Team

The User Acquisition team is a savvy, experienced, scrappy and adaptive group of data driven marketers who solve business growth challenges and identify paths to profitable customer acquisition by leveraging tactical experience, team mentality, and creative problem solving. We have a relentless pursuit to optimize, grow and outperform our goals.

About the Job / What You’ll Do

As Global Paid Social Manager, you will be a key part of our User Acquisition team and directly manage our user/customer growth efforts across multiple paid social channels to support Life360 membership growth, and device sales for Jiobit, and Tile.

• Ongoing optimizations and campaign management that meet and exceed business goals and objectives across our membership and hardware businesses; including budget management, account optimizations, creative insights/recommendations.
• Be our internal thought-leader and resident expert within the User Acquisition team for Paid Social across key platforms.
• Advocate for sustainable and profitable growth efforts across all aspects of paid social for both app and website activities.
• Provide perspective and recommendations on campaign ideation, setup, execution, reporting and optimization approaches for paid social.
• Proactively implement a rigorous test and learn strategy to best hit and exceed business objectives / KPIs.
• Ensure that channel best practices are implemented and adjusted to changes in platform technology and learnings.
• Collaborate cross functionally with our creative, organic social, martech/data teams to ensure our paid social campaigns are seamlessly performing, insights are developed and learnings are shared.
• Partner with internal creative teams to develop impactful creative assets that align with our core target audience(s) and identify new audiences as needed.
• Assist in forecasting paid social performance on an annual and quarterly basis and identify areas of scalability.
• Lead partnership with key paid social platforms and reps including but not limited to TikTok, Meta (Facebook/Instagram), and Pinterest to identify opportunities and beta testing opportunities that align to business.

The salary range for this position is $126,000 to $176,000. We take into consideration an individual’s background and experience in determining final salary therefore, base pay offered may vary considerably depending on job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.

What We’re Looking For

• 5+ years of experience managing paid social campaigns in direct response (membership focused) and ROAS (ecommerce) spaces.
• Deep expertise in Meta, Pinterest, TikTok Ads, and other paid social media platforms and have independently managed all aspects of platforms.
• Command of both direct response experience and ecommerce expertise within paid social platforms and proven track record of scaling accounts at profitable Gross Margin ROAS and target CAC levels.
• Experience in lead scoring campaign management and knowledge of how to leveraging post lead performance data to make optimization decisions.
• Proficiency in analytics working in direct response campaigns or performance agencies.
• Aptitude in managing sequenced campaign engagements and multi-touch attribution.
• Proven track record of supporting high-growth campaigns with aggressive direct response / ROAS targets with large monthly budgets.
• Utilization of Google analytics, pixel QA and tracking setup.
• Exposure and willingness to support non-paid social channels (ie. paid search, display, programmatic, affiliate, SEO) as needed.
• Past experience managing international and multi-language paid social campaigns (North America, EMEA, APAC).
• Understanding of attribution models and incrementality and how to use them for ongoing in platform optimization efforts.
• Bachelors degree or higher in advertising, marketing, business or statistics fields.

Our Benefits

• Competitive pay and benefits
• Medical, dental, vision, life and disability insurance plans (100% paid for employees)
• 401(k) plan with company matching program
• Mental Wellness Program & Employee Assistance Program (EAP) for mental well being
• Flexible PTO, 13 company wide days off throughout the year & paid Holiday Shutdown
• Learning & Development programs
• Equipment, tools, and reimbursement support for a productive remote environment
• Free Life360 Platinum Membership for your preferred circle
• Free Tile Products

Life360 Values

Our company’s mission driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference

• Build A High Performing Team Communicate Directly, Be a Good Person
• Make Things Happen Take Ownership, Think Long Term
• Deliver an Exceptional Experience Users Come First, Quality & Craftsmanship

Our Commitment to Diversity

We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.

We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.