Field Marketing Analyst

Field Marketing Analyst – Southeast

Chicago, IL

Full time

job requisition id R39543

Company Overview

At Motorola Solutions, we believe that everything starts with safety. It’s the constant that empowers people to confidently move forward. It can fill a flight or sell out a stadium. It can care for a patient or graduate a class.

As a global leader in public safety and enterprise security, we create and connect the technologies that help to keep people safe where they live, learn, work and play. Our integrated technology ecosystem unifies critical communications, video security and access control, and command center software, enabling collaboration in more powerful ways.

At Motorola Solutions, we’re ushering in a new era in public safety and security. Bring your passion, potential and talents to a career that matters.

Department Overview

The Government Marketing team creates and oversees the execution of regional marketing plans for law enforcement, fire, emergency medical services, government services, and federal industries. The team coordinates and oversees the marketing strategy for campaigns and thought leadership content, serves as a center of solutions expertise, manages customer advocacy sponsorships and relationships, and is responsible for customer briefings and demonstrations.

Job Description

This position can be remote anywhere in the USA

The Field Marketing Analyst is a high-visibility role that works closely with the sales team to identify regional sales opportunities that need marketing support. This individual will:

• Strategize the digital marketing plan (audience segmentation, marketing tactics, and media mix recommendations, etc.) for the Southeast Region for defined products.
• Work with product and sales leaders to shape regional campaign themes for a year-long timeframe.
• Coordinate with key functions to fulfill and execute marketing plans (digital campaigns marketing team, marketing operations, call center, sales enablement).
• Develop strategy for regional events by coordinating sponsorship, product demos, and marketing materials.
• Plan and execute account-based marketing campaigns and activities..
• Create custom content to support large business opportunities, including print materials, micro-sites, and videos
• Develop customer references and case studies
• Identify regional marketing needs and highlight to other teams within the marketing department

Preferred Skills:

• Bachelor’s Degree required, Marketing or related field preferred
• 2+ years of marketing or sales experience
• Experience creating marketing plans and digital marketing strategies to drive tangible results via a demand waterfall
• Experience working with digital media and social marketing platforms to drive leads
• Ability to understand and action on marketing data and insights
• Demonstrated project management skills and proven ability to deliver results in a fast-paced, deadline-oriented environment
• Familiarity working directly with sales teams and sales leadership
• Exceptional verbal and written communication skills
• Skilled and confident presentation skills
• A proactive approach to problem identification and resolution
• Demonstrated experience working in marketing
• Able to gain a sales-level working knowledge of our broad portfolio
• The position will require up to 25% travel (Southeast region).

Basic Requirements

• Minimum of a Bachelors Degree and 2+ years of experience

Travel Requirements Under 25%

Relocation Provided None

Position Type Experienced

Referral Payment Plan Yes

Our U.S. Benefits include:

• Incentive Bonus Plans
• Medical, Dental, Vision benefits
• 401K with Company Match
• 9 Paid Holidays
• Generous Paid Time Off Packages
• Employee Stock Purchase Plan
• Paid Parental & Family Leave
• and more!

EEO Statement

Motorola Solutions is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran’s status, or, any other protected characteristic.