Email Marketing Manager

Title: Email Marketing Manager

Location: United States

Type: Full Time

Workplace: remote

Category: Marketing

Job Description:

At Colibri, culture is a critical part of our collective success, and we live our values everyday: Love, Joy, Boldness, Teamwork and Curiosity. These values guide our interactions with each other, our customers, and the community as a whole.

We have a rich and storied history. Colibri is one of the pioneers of online professional education, introducing some of the first web-based professional education courses in 2001. Today, the company’s family of brands are the leading online professional education platforms in their respective end-markets.

We proudly to serve >1 million customers annually and employ more than 1,000 mission-aligned professionals. To learn more, please visit: www.colibrigroup.com

Position Overview:

The Email Marketing Manager is a skilled professional responsible for planning, implementing, and managing email marketing campaigns for Colibri’s Financial Services ecosystem. They utilize expertise in digital marketing platforms and emerging web technologies, and analytics to create engaging email campaigns, grow email lists, and drive revenue through impactful communication with customers. They are an experienced user of Eloqua and HubSpot marketing automation platform and serves as the email lead, partnering with stakeholders to fulfill organizational growth goals. This role would be focused on troubleshooting, developing, and maintaining processes, and can bring strong marketing operational strategy to the table for email campaigns.

What You’ll Do

• Own the email campaign, segmentation, engagement, conversion and deliverability strategy and execution.
• Manage and maintain overall email domain health with adherence to email best practices for Financial Services brands.
• Manage the marketing automation platform and related marketing automation tools through governance and best practices.
• Knowledge of campaign setup and management, form fulfillment processing, audience segmentation, reporting, and contact management.
• Identify the target audience, design, and execute email campaigns, ensure the content is clear and error-free, and optimize email templates for mobile devices.
• Manage subscriber databases, analyze campaign metrics, and provide insights for improving campaign effectiveness.
• Collaborate with other teams, such as content and design, to ensure consistent brand messaging and enhance customer communication through email channels.
• Use of planning, collaboration, and request management tools.
• Transition and support marketing automation tools from the development team.
• Execute marketing campaigns on behalf of the brands and ecosystems at Colibri.
• Provide marketing automation expertise to organization and cross-organization colleagues through consulting, documentation, and training.
• Assist with database uploads for targeting as needed.
• Troubleshoot marketing automation tools and platforms issues for internal customers.
• Manage branded email templates and dynamic email content.
• Work with the Go-to-Market team to align company data with standard data fields and processes.
• Create and maintain master forms.
• Migrate forms and form configuration to the new form fulfillment platform.
• Create and manage user training and support materials for marketing automation tools we manage, and create supplemental documentation as needed.
• Monitor, report, and coordinate with cross-organization teams to gain visibility and insight into database health and contact groups within the database.
• Demonstrate excellent customer service follow-through and communication.
• Identify target audience and grow our email list.
• Design and implement direct email marketing campaigns.
• Proofread emails for clarity, grammar, and spelling.
• Ensure mobile-friendly email templates.
• Write newsletters including all company updates.
• Upgrade our email templates using graphics, personalization, and advanced features.
• Ensure prompt and accurate communication with clients via email to minimize unsubscribes.
• Create email databases for lead generation.
• Analyze campaign performance and suggest improvements.
• Report on sales revenue generated from email marketing efforts.
• Ensure emails follow industry policies and best practices.

What You’ll Need to Succeed

• Thorough knowledge of marketing automation principles and practices.
• Proven work experience as an email marketing manager or digital marketing subject matter expert using Eloqua and HubSpot
• Hands on experience with HTML and content management
• Proficiency in marketing automation technology
• Familiarity with analytical and database tools
• Excellent written communication and copywriting skills
• Strong process orientation: able to analyze requests, determine scope, research options, recommend a solution, execute in collaboration with IT and/or Digital Platforms teams, and measure project success.
• Demonstrated ability and desire to work effectively under tight deadlines and successfully handle multiple projects simultaneously.
• Bachelor’s degree.?
• Five to ten years of marketing automation / CRM or similar experience.
• Expertise in additional marketing platforms or functions (e.g., integrations, analytics, content management) preferred.
• Experience with visualization tools preferred.
• Strong project management skills
• An ability to work under tight deadlines.

Colibri Group welcomes applicants from all backgrounds and experiences, and we understand that not every candidate will meet every requirement listed in the job description. Research has shown that women and people of color may be less likely to apply to jobs unless they feel they meet every qualification, and we want to actively combat this bias in our hiring process. If you’re excited about the role and believe you have the skills and experience to contribute to our team, we encourage you to apply, even if your background doesn’t align perfectly with every qualification listed. We are committed to building a diverse and inclusive workplace, and we believe that diversity of perspectives and experiences is essential to our success. You may be just the right candidate for this role or another position within our organization. Don’t hesitate to take the leap and apply today!

Colibri Group is an equal opportunity employer that is committed to diversity and inclusion in the workplace. Colibri Group prohibits discrimination and harassment of any kind based on race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, disability, genetic information, or any other status protected under federal, state, or local law.