Email Marketing Manager

Email Marketing Manager

REMOTE

MARKETING

FULL-TIME

At Glowforge, we help people bring home the future and make it their own. Our printer uses a laser to carve and engrave products from raw materials like wood, leather, acrylic even cardboard. Take a look and see for yourself.

We build magical products to delight our customers, and we do it while taking care of each other. We hire people who are outstanding at what they do, who thrive in tight-knit teams, and who want to make things that make a difference.

Together, we’ve built a product we’re incredibly proud of, and the reward has been incredible growth.

We work together because we believe in the power of creativity. We believe we can bring about a future where anyone can print anything.

We’re a remote-first company – just let us know where you prefer to work from!

Glowforge is a beautiful device that sits on your desk. It uses a laser to carve and engrave products from raw materials like wood, leather, acrylic even cardboard. Take a look and see for yourself. We build magical products to delight our customers, and we do it while taking care of each other. We hire people who are outstanding at what they do, who thrive in tight-knit teams, and who want to make things that make a difference. Together, we’ve built a product we’re incredibly proud of, and the reward has been incredible growth. We work together because we believe in the power of creativity. We believe we can bring about a future where anyone can print anything. We’d love to have you join us. We’re a remote-first company – just let us know where you prefer to work from!

Why We Need You

Our company is working every day to unlock people’s creativity. Our product is beloved by our customers, and it’s the Growth Team’s job to bring more and more passionate people into our community of creators every day. This is where you come in. Sooner or later, everyone who discovers the Glowforge magic connects with us in their inbox. You’re the magical wordsmith who can make them smile and the data junkie who knows just the right way to reach them. Our view of the future – a world where anyone can print anything!

Here’s what you’ll be doing

You will be working with the Marketing, Sales, and Creative teams to handcraft and deliver the emails that bring people to Glowforge ownership. Once the box is opened, you’ll continue to help them unlock their creativity and unleash it upon the world. You’ll be there from their first engagements to purchasing, onboarding, and then loving their Glowforge. We want your brilliant writing to hold our customers by the hand, presenting them with the right ideas, images, and videos to educate and inspire them.

Details? You got it. You’ll be: Owning and accelerating our email marketing program end-to-end – causing a massive increase in engagement with those who are considering Glowforge! Writing persuasive, delightful, and effective emails to get our customers excited about owning their own Glowforge. Creating email audiences based on dynamic and ever-changing properties, including time-in-funnel/stage in the lifecycle, interaction with Inside Sales, activity on-site, and more. Crafting marketing emails that speak to both a broad audience and advising the Sales team on writing for that personal touch. Working with Creative & Content teams to iterate and test new copy, visuals, timing, and more.

You need these qualifications.

-You know how email can build relationships with others. Whether written for one or many, the recipient feels as though the piece was specifically crafted for them.

-You get them excited about not only having a Glowforge but being a part of our growing community.

-You measure your success by numbers.

-You write prolifically and thoughtfully, and people love reading what you write.

-You write prolifically and thoughtfully, and people love reading what you write. You love collaborating with at team of creative people to get wonderful work out into the world.

-You noticed the typo in the previous sentence. You always notice the typos.

In addition:

-You’re passionate about consumer marketing.

-When you write something, people want to read it and are persuaded by what you wrote.

-You put together experimental designs, dig into the data, and iterate fast.

-You liked statistics in college and pepper terms like confidence interval and p-value in your everyday conversation.

– You have proven experience finding creative solutions to continue to improve email impact even with large-scale platform challenges.

It would be nice if…

-You have worked at a startup or fast-growing technology company. Even better if it’s a consumer tech hardware company with a software and services business model.

-You have experience in a multi-channel environment involving D2C, B2B, and retail

-You’ve helped teams sell high-value products with a lengthy sales cycle

-You love making things – knitting, sewing, woodworking, leather smithing, 3D printing, furniture building, it doesn’t matter what.

There’s one more, very important thing. We are an equal opportunity employer. We search for amazing people of diverse backgrounds, experiences, abilities, and perspectives. We take care of each other to create an inclusive work environment where we love to come to work every day. We’d be happy to provide reasonable accommodations to help you apply – just email us at jobs@glowforge.com. We hope you can join us.

In your cover letter, in addition to whatever you’d like to say, please tell us about the product or feature you’re most proud of in your portfolio. What about it makes you grin from ear to ear?

There’s one more very important thing. We are an equal opportunity employer. We search for amazing people with a diverse set of backgrounds, experiences, abilities, and perspectives. We take care of each other to create an inclusive work environment where we love to come to work every day.