PetLab Co is the world leader in the DTC pet supplement market with 50%+ market share, 9-figure revenue, profitable and rapidly growing with ambitious plans for expansion. We’re searching for a results-driven direct response email copywriter to boost the performance of our email revenue and customer lifetime value. You’ll work alongside our email team, but you will 100% own all email promotional copy, formulating strategy, designing tests, building execution plans and rolling up your sleeves to increase the revenue of our email list. With 1,100+ new daily buyers, and a buyer file of 3M+, you’ll have the volume to support a high velocity of test-and-learn cycles, allowing you to activate, scale and win.
So, if you live and breathe persuasive copywriting, are excited about a new challenge in a unique market, and…
… then please keep reading as you may be the perfect fit.
What are the Key Points?
Who Will You Report Into?
Hello, my name is Matt Davies, co-founder and CMO at PetLab Co, and I need your help. We started PetLab Co in 2018 because we saw an unmet need to offer safe, effective nutritional supplements to help pets have their happiest, healthiest lives. Since then, we’ve become the fastest growing pet health brand in the U.S., thanks in part to our rigorous scientific approach to customer acquisition and conversion and our focus on building a robust subscription business.
We’ve become very good at ad creative, building an in-house video & copy creative team that delivers 1,100+ new customers a day on paid social platforms. However, until recently, we haven’t fulfilled on rounding out the creative muscle that’s needed to drive revenue and retention through our email list of 3+M.
And that’s where you come in. Our email marketing strategies to date have been graphic-heavy and discount-heavy. Because of our roots in direct response, we are confident that a full-time email copywriter can help us accomplish our goals to double, if not triple our email revenue by shifting our marketing strategy to a copy-first approach using sophisticated problem/solution constructs, unique mechanisms and persuasive copy structures that tap into customer psychology and drives engagement and conversions of our campaigns.
What’s the Ideal Candidate’s Background?
The ideal candidate is a direct response email copywriter who lives and breathes persuasive copywriting and has deep experience architecting email campaigns that deliver results while maintaining brand integrity. You’re addicted to consumer psychology, love designing experiments, have high empathy for consumers, come alive at crafting strategy, flourish while cross-collaborating with creative teams, geek out analyzing data to identify patterns, love to roll up your testing sleeves… and win.
More importantly… you live and breathe copy structure, obsessively spending time breaking down winners and losers to gain key insights, truly love the grind of perfecting a piece of copy until it sings… and passionately study the art and science of direct response copy on your own time, because, quite frankly, you simply cannot get enough of this stuff.
You love working in a team environment with other high-caliber creatives. You love to share insights, brainstorm hypotheses, run experiments, collaboratively deconstruct winners and losers and methodically create winner after winner, virtually high fiving each other along the way.
What’s It Like Working at PetLab Co?
We’ve gone to great lengths to set up a data-driven culture wherein the best ideas win, regardless of where they come from. As a rapidly growing company, we prioritize finding people who can think fast, move fast and deliver fast… while having fun at the same time.
To that end, here’s what you’ll get access to when you join our team:
You’ll also find that everyone here listens – if something isn’t working, we respectfully call it out. If something is needed, those needs are heard. If there’s something we can do better, let’s hear it.
How Will Your Time Be Spent?
You’ll also be given the opportunity to collaborate with our ad creative team where you will be able to leverage the insights gained from over $4M of monthly testing, using the best approaches to test in your email copy.
You’ll collaborate with other channel owners (web, direct mail, sms, phone, etc.) in our retention marketing team to synergize strategies and tactics for maximum effect. This is particularly important when it comes to deploying the right mix of educational content vs. promotions to balance authentically engaging with customers while driving incremental sales.