Editorial Content Lead, Content Marketing

Editorial Content Lead, Content Marketing

Seattle

Remote locations

Remote in United States

Team Marketing

Job type Full time

Who we are

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companiesfrom the world’s largest enterprises to the most ambitious startupsuse Stripe to accept payments, grow their revenue, and accelerate new business opportunities.

Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.

About the team

Housed within the broader PMM Narrative & Editorial team, Content Marketing is a global team of capable, friendly, user-oriented marketers who partner closely with teams throughout the rest of marketing and beyond to bring helpful, compelling content to our users.

This team creates blog posts, guides, reports, emails, customer stories, ad copy, infographics, videos, and more to support marketing efforts ranging from demand gen campaigns to product launches to always-on SEO initiatives.

What you’ll do

We’re looking for an exceptional writer and editor to lead our Editorial Content team, which includes both long-form content writers and copywriters.

In this role, you’ll provide editorial direction across all our content, including by originating and overseeing a steady cadence of insightful and engaging long-form content pieces (blog posts, guides, reports, etc) that communicate Stripe’s unique perspective; reviewing and editing the pieces we write and content we produce; and defining, sharing, and executing against an editorial strategy that delights our users, strengthens our brand, and serves our business goals.

The right candidate will bring creative thinking, intellectual curiosity, and deep customer empathy to develop content our users will love. If this sounds like a challenge you’re excited about, we want to hear from you.

Responsibilities

• Understand our customers through research, firsthand user conversations, and synthesis of current insights, and use this understanding to inform content planning and development.
• Work with internal stakeholders to understand Stripe’s products and solutions, and the difference they make for our users. Use this understanding to identify content opportunities and ensure that Stripe’s value comes across in our content.
• Understand and embody Stripe’s editorial voice, and enable broader Marketing team to confidently develop content that’s authentic to Stripe and meets our quality bar.
• Develop and execute a comprehensive editorial content strategy that serves our users and drives Stripe’s growth.
• Source and originate new ideas for editorial content pieces that reinforce Stripe’s position as a thought leader and industry expert.
• Experiment with new marketing formats that help Stripe stand out from the noise and engage new users that Stripe otherwise wouldn’t have reached.
• Write compellingly, edit thoughtfully, and deliver high quality content. This is a writing-intensive role, and the bar for your writing is high: you’ll write crisp, vivid prose, with confident control over voice and tone.
• Manage the team’s editorial calendar, ensuring timely delivery of content and coordinating with stakeholders to meet deadlines.
• Develop and refine our content marketing metrics, and monitor and analyze content performance over time, deriving and applying actionable insights to improve content performance and ROI over time.
• As a player-coach, lead and mentor a team of other writers to produce high-quality content and grow in their careers.

Who you are

We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.

• Intellectually curious. You are keen to learn about how things work, and can explain technical concepts in ways that everyday people can understand.
• A storyteller. You’re not only a great writer and editor, but you care about narrative structure, dramatic conflict, character, and using these elements strategically to educate, entertain, and inspire.
• Empathetic. You have a keen sense for our audience’s needs, concerns, and relationship to Stripe, and you’re able to view the content we create from their perspective to ensure our content will resonate.
• Versatile. You can adapt writing to different formatsfrom how-to guides to thought leadership reports to email nurture campaigns.
• Data-oriented. You like working with data and insights and pair that with your passion for users to generate balanced and thoughtful points of view regarding what content to create.
• Organized. You are able to manage highly interdependent, complex projects and keep various workstreams on track. You can be trusted to get things done, move fast, and optimize for iterating based on lessons learned at every step.
• Fastidious. You’re a stickler for proper style, grammar, and punctuation, and a bar-raising editor.
• A team player. This role will partner with stakeholders across the Marketing team, and with nearly every team at Stripe. You are able to work with a range of disciplines to execute on your work, and synthesize across diverse perspectives and inputs.
• Ambitious. You are eager to make an impact at Stripe. You thrive in a fast-moving, dynamic and are able to operate fluidly between the 30,000-foot strategy level and the micro-detail to get things right.

Minimum requirements

• 7-10 years of relevant work experience that can span marketing, product marketing, content marketing, or journalism.
• Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field. A master’s degree is a plus.
• Proven experience in editorial and long-form content creation, with a track record of achieving or exceeding quantitative goals.
• Strong writing and editing skills, with the ability to craft compelling narratives and adapt writing style for different audiences.
• Proficiency in using content management systems, analytics tools, and project management software.

Preferred qualifications

• Experience in fintech or payments
• Experience in B2B SaaS

Pay and benefits

The annual US base salary range for this role is $168,300 – $237,600.

For sales roles, the range provided is the role’s On Target Earnings (“OTE”) range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role. This salary range may be inclusive of several career levels at Stripe and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location.

Applicants interested in this role and who are not located in the US may request the annual salary range for their location during the interview process.

Additional benefits for this role may include: equity, company bonus or sales commissions/bonuses; 401(k) plan; medical, dental, and vision benefits; and wellness stipends.