E-Commerce Marketing Executive

Title: E-Commerce Marketing Executive

Location: Manila Metro Manila PH


About us

Love, Bonito is a digital-first company on a mission to empower the everyday Asian woman and inspire self-confidence. We are Southeast Asia’s leading womenswear brand, headquartered in Singapore, with an omnichannel presence across Hong Kong SAR China, Indonesia, Malaysia and a retail franchise in Cambodia. In addition, we have also expanded into international markets namely the Philippines and the United States of America.

Founded in 2010, we are proudly female-founded with more than 65% female representation in leadership roles (#girlpower!). We raised a US$50M Series C round in 2021 and know that we’re on the cusp of something great, where we’re working towards becoming the most thoughtful brand globally, for the Asian female consumer, especially when it comes to our products, community and experiences.

There’s a lot more work to be done with all of our exciting plans. So we’re looking to team up with people who are wildly passionate about making an impact and be part of a dynamic team, in a workplace with no corporate BS (yes, you read that right!).

The role

You will be responsible for contributing to the overall global brand strategy, telling our story across our key markets through brand campaigns and across digital and retail touchpoints for Love, Bonito. You will play a pivotal role in the development of Love, Bonito brand globally across all major platforms and channels, primarily, e-commerce site/apps, loyalty, social media, paid & organic marketing, events & activations. Reporting into the Assistant Brand Manager, you will play a key role in building our brand, driving performance and reaching out and connecting to as many women as possible, globally.

You should have / be

  • A passion for marketing and storytelling with a strong consumer instinct
  • Ability to think strategically in a customer-centric, user-driven way
  • Both creative yet analytical abilities
  • A passion and genuine interest in our brand and mission – fashion and our community of women
  • Extreme ownership as well as a mission-first and performance-driven mentality
  • Ability to problem-solve and think out of the box with solutions that are scalable, sustainable, yet most cost-efficient
  • Ability to communicate effectively and impactfully with both internal and external stakeholders
  • Ability to build strong relationships with stakeholders across all functions and levels
  • Lives and breathes our brand values: People Matter; Go Above & Beyond; Be Bold, Be Creative; Always Keep It Real; We’re Better Together; Growth Mindset!

Main responsibilities

  • Coordination of website content management along with Creative teams
  • Roll out global changes across all websites with operational excellence and consistency
  • Responsible for tracking, reporting and analysis of homepage, landing page and creative tests as well as the shopping funnel to optimise online marketing and site merchandising efforts ; knowledge on product recommendation tool is an advantage
  • Collect and translate marketing , inventory & sales data into actionable insights from a holistic perspective and identify the opportunities for optimization
  • Analysing online user behaviour, conversion data and customer journeys, funnel analysis and multi-channel attribution
  • Support in the roll-out new tools on brand website to improve customer experience on site (e.g. Product Reviews)
  • Work with onsite-merchandising team to gather insights and optimise product pages
  • Work with Product team to support AB testing, identify performance, measure and roll out new features


  • 1-2 years of relevant work experience in marketing or communications with an omnichannel or direct-to-consumer marketing or e-commerce marketing role
  • Proficient with the entire marketing mix – you have a good knowledge of how and when to leverage different marketing channels from above-the-line and below-the-line communications for brand activation
  • Solid hands-on experience on how to plan and end-to-end marketing rollout for new campaigns
  • Proficient in basic copywriting
  • Proficient in Microsoft Office and Google Suite – Slides, Sheets, Docs
  • Able to make data-informed decisions for a marketing plan, comfortable with reading data and turning insights into operational, effective and impactful campaign execution
  • Familiar and fluent with digital marketing analytics – Google Analytics
  • Familiar and comfortable working with e-commerce backend / digital touchpoints – website, 3rd party page tools
  • Relevant degree from top university in business, economics or other relevant fields


1. Flexible Work Arrangement

  • Work from anywhere*!
  • Hybrid work and adjustable hours – as long as present during our core working hours

2. Staff Wellness

  • Comprehensive corporate insurance (Fully covered visits at our panel clinics, Dental coverage, Maternity reimbursement, Mental wellness support)

3. Learning and Career Development

  • Learning and development (i.e. subscription plans to best-in-class resources, personal development fund etc)
  • Dedicated leadership training for those of managerial responsibilities
  • Friday pm off for learning

4. #TeamLB perks

  • Generous staff discount off LB products
  • Corporate partnerships with a variety of companies
  • Employee driven peer-to-peer recognition platform to honour and celebrate everyday achievements
  • Internal Referral programme