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Director of Marketing and Communications

Location: USA-

Position Title: Director of Marketing and Communications
Department: Communications
Reports to Vice President of Marketing and Communications
Location: Remote
Schedule: 9-5 M-F EST
Salary Range: $96K – $110K

*New hires are typically brought into the organization between the minimum to midpoint of the salary range posted depending on qualifications, internal equity, and the budgeted amount for the role.

Vibrant Emotional Health’s groundbreaking solutions have delivered high-quality services and support when, where and how people need it for over 50 years. Through our state-of-the-art technology-enabled services, community wellness programs, and advocacy and education work, we are building a society where emotional wellness can be a reality for everyone.

Position Overview:

The Director of Marketing and Communications will be responsible for developing and executing effective marketing and communications strategies to promote Vibrant’s mission, increase brand awareness, and drive engagement with our target audience. This role requires a strong understanding of nonprofit marketing principles, excellent leadership skills, and a passion for making a difference.

Duties/Responsibilities:

+ Develop and implement comprehensive marketing plans and strategies to promote Vibrant’s mission, programs, and initiatives.
+ Lead the creation and execution of integrated marketing campaigns across various channels, including digital, print, social media, email, and events.
+ In partnership with the Creative Director, manage Vibrant’s brand identity, ensuring consistent messaging and visual representation across all marketing materials and platforms.
+ Conduct market research and analysis to identify target audiences, evaluate market trends, and assess competition, providing actionable insights.
+ Track metrics, create reports, and recommend marketing and communications strategies based on needs and goals.
+ Monitor and analyze marketing campaign performance, using data-driven insights to optimize future efforts and track return on investment (ROI).
+ Collaborate with cross-functional teams to create compelling content, including but not limited to website copy, blog posts, social media updates, development and program materials.
+ Foster relationships with partners and vendors to advance messaging and resources.
+ Oversee the development and production of marketing collateral, ensuring high-quality and aligned messaging.
+ In partnership with the Director of Digital Communications, plan effective digital marketing strategies to increase online visibility and engagement, including SEO, SEM, email marketing, and social media content and advertising.
+ Manage relationships with external vendors, agencies, and partners to maximize marketing resources and leverage their expertise.
+ Leverage storytelling techniques to craft impactful narratives that resonate with Vibrant’s donors, supporters, and the public.
+ Stay current with industry trends and best practices in nonprofit marketing, seeking opportunities to innovate and streamline marketing processes.

Required Skills/Abilities:

+ Strong interpersonal, relationship development and management skills
+ Experience developing content, managing multiple marketing campaigns and budgets, and ensuring deadlines are met on time and within budget.
+ Proven experience developing, managing, and monitoring paid media buying strategies and execution.
+ Ability to adapt plans and strategies for new information and goals.
+ Experience and a high degree of comfort with public speaking presentations to senior-level executives and other stakeholders.
+ Strong creative skills, especially writing/editorial.
+ Project management skills.
+ Experience establishing and building relationships with departments, programs, and external partners.
+ Excellent leadership and collaboration.
+ Proven experience successfully managing and developing marcom campaigns, preferably within the nonprofit sector.
+ Passion for the mission of Vibrant and ability to convey its importance to diverse audiences with a focus on cultural competency and equity.

Required Qualifications:

+ Bachelor’s degree in marketing, public relations, journalism, media studies, communications, or a related field
+ 7+ years of professional work experience in a marketing and communications department of a complex organization
+ Track record of managing complex, long-term projects with multiple stakeholders
+ Track record of devising messaging and strategies for sensitive and timely subject matter
+ Ability to meet deadlines and anticipate future needs.
+ Experience developing and implementing processes, guidelines, and recommendations.
+ Organized, with strong written and verbal communication skills.
+ Experience in mental health and healthcare communications preferred.
+ Some travel may be required.
+ Fluency in the Spanish language is desired but not required.

Excellent comprehensive benefits, including medical, dental, vision, supplemental income insurance, pre-tax transit/parking, pre-tax FSA for medical and dependent care, and 401K available. 4 weeks’ vacation, plum benefits, etc.

Studies have shown that women and people of color are less likely to apply for jobs unless they believe they are able to perform every task in the job description. We are most interested in finding the best candidate for the job, and that candidate may be one who come from a less traditional background. Vibrant will consider any equivalent combination of knowledge, skills, education and experience to meet minimum qualifications. If you are interested in applying, we encourage you to think broadly about your background and skill set for the role.

Vibrant Emotional Health is an equal opportunity employer. Applicants are considered for positions without regard to veteran status, uniformed service member status, race, creed, color, religion, gender, gender identity, sex, sexual orientation, citizenship status, national origin, marital status, age, physical or mental disability, genetic information, caregiver status or any other category protected by applicable federal, state or local laws.

“Please be aware that fictitious job openings, consulting engagements, solicitations, or employment offers may be circulated on the Internet in an attempt to obtain privileged information, or to induce you to pay a fee for services related to recruitment or training. Vibrant does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page and all communications from the Vibrant recruiting team and/or hiring managers will be from an @vibrant.org email address