Director of Marketing and Communications
at TRAILS (View all jobs)
Remote – US
Founded at the University of Michigan Medical School, TRAILS (Transforming Research into Action to Improve the Lives of Students) is among the most innovative and rapidly-growing school-based mental health solutions in the country. After a decade in the academic setting, TRAILS spun out from the University in 2022 and launched as an independent organization with approximately 35 staff. Within a year, our staff size had more than doubled. Today, our growing team is working toward the TRAILS mission of transforming the landscape of youth mental health care delivery by equipping school staff with the training and resources they need to provide evidence-based and culturally responsible programming to their students.
To date, TRAILS has brought essential skills and resources to more than 14,000 teachers, administrators, and school mental health professionals. Our best-in-class program materials are built specifically for the school setting, and our unique training model is driven by research from the field of implementation science. Our website and library of materials are utilized by educators and clinicians across the United States and in more than 100 countries around the world. While our impact today is greatest in our home state of Michigan, TRAILS is expanding nationally with strong support from education and health sector leaders, public offices, and state policymakers.
As we work to respond to massive demand for TRAILS programming from schools and districts throughout the United States, our team is guided by a core commitment to equity: The TRAILS growth strategy identifies Title I designated schools as our broadest target population, and we aim specifically to impact students who experience high risk for poor mental health outcomes and disproportionate barriers to quality care. As we grow our team, we seek candidates who share our commitment to equity in health and healthcare access, who practice cultural humility, and who thrive in and contribute to an inclusive working environment.
Team: External Affairs
Reports To: VP of External Affairs
Location: Remote, United States (Physical office in Ann Arbor, MI – optional)
The Director of Marketing and Communications is the leader of all TRAILS branding, marketing, and communications efforts. Along with a small team (Communications Manager and Communications Specialist), the Director is responsible for creating a TRAILS marketing strategy and then executing it with their team and across the organization. On a day-to-day basis, this could look like creating slide decks for an upcoming CEO trip, revising one-pagers and marketing materials for a conference, or working across teams to create a report for a specific group of education administrators. This is a perfect fit for a candidate who has a strategic mindset and doesn’t hesitate to execute their vision, and who is eager for the chance to work at a rapidly growing organization with national-level impact and reach.
MARKETING MANAGEMENT AND EXECUTION (50%)
MARKETING SYSTEMS AND BRAND UNITY (30%)
TEAM MANAGEMENT AND ORG-WIDE RESPONSIBILITIES (20%)
Our experience suggests that the following types of professional experiences lend themselves to this work:
Our experience suggests that the following types of skills lend themselves well to this work:
The salary range for this role is $117,000-130,000.
TRAILS offers a comprehensive benefits package including medical, dental, and vision as well as a 403B with a safe harbor match and short- and long-term disability. We offer a generous holiday and paid time off package.
OUR COMMITMENT TO DIVERSITY, EQUITY, AND INCLUSION
Addressing inequities in access to evidence-based mental health care is intrinsic to the TRAILS mission. The intentionality behind this approach is woven into everything we do at TRAILS, resulting in a staff-wide commitment to diversity, equity and inclusion for all facets of our program. If this commitment is something to which you could positively contribute, we encourage you to apply, particularly if your voice represents a historically excluded perspective.
TRAILS, a project of Tides Center, is an at-will and equal opportunity employer. Applicants and employees shall not be discriminated against because of race, religion, sex, national origin, ethnicity, age, mental or physical disability, sexual orientation, gender (including pregnancy and gender expression) identity, color, marital status, veteran status, medical condition, or any other classification protected by federal, state, or local law or ordinance.