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Direct Response Marketing Lead

Direct Response Marketing Lead


Location Type: Remote



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Job Description

About this job


Humana is a Fortune 50 market leader in integrated healthcare whose dream is to help people achieve lifelong well-being. As a company focused on the health and well-being of the people we serve, Humana starts from within, and is committed to providing progressive benefits that advance the employment experience and vitality of the associate community. Through offerings anchored in a whole-person view of human well-being, Humana embraces a focus on stimulating positive individual and population changes while nurturing a sense of security, enabling people to live life fully and be their most productive. Humana is building a best-in-class Marketing organization to drive profitable membership growth across diverse business lines.

The Retail Acquisition Marketing team is a part of Humana’s Marketing & Communications organization, supporting direct response marketing initiatives for our Medicare products. We are seeking a talented leader to join our team as a Direct Response Marketing Lead reporting to the Director, Retail Acquisition Marketing. This is a nationwide remote role that will primarily operate on Eastern Standard business hours.


As the Direct Response Marketing Lead, you will be accountable for the strategy and execution of Direct Response TV (DRTV) campaigns to drive new member growth. You will oversee the DRTV creative strategy and work in partnership with the TV media team to produce effective DRTV campaigns. This position requires an understanding of performance marketing, best in class creative strategy and a love for challenges in a regulated industry. The role is highly visible, and the ideal candidate will have extensive experience with the DRTV media channel and serve as a collaborative leader focused on the professional growth of the team. Additionally, they will have a highly collaborative mindset and excellent relationship-building skills, including the ability to engage many diverse stakeholders and subject matter experts and win their co-ownership in the outcome.

Key Role Functions

  • Lead and develop a team of 2 direct reports
  • Responsible for DRTV creative direction, logistics and production to drive sales for the Medicare Advantage and Medicare Supplement lines of business
  • Serve as the DRTV expert on the team using the knowledge to find innovative ways to optimize campaigns and improve performance metrics
  • Understand the competitive TV space and campaign analytics to inform new creative strategies and updates to existing creative
  • Collaborate across the organization to gain insights used to develop creative strategies and share learnings amongst the team
  • Collaborate across marketing teams to ensure consistency in messaging and creative approach.
  • Manage creative agencies to facilitate creative development and production
  • Ensure proper execution of backend operations including creative review schedules, budget management, and QA processes
  • Responsible for quality assurance of all projects, with a relentless commitment to accuracy and compliance ensuring all materials meet quality, accuracy, brand, and compliance standards in accordance with state and federal regulations
  • Present creative and competitive updates to colleagues and senior leadership
  • Lead by example by emulating behaviors consistent with the new ways of working and Humana values

Required Qualifications

  • Bachelor’s degree
  • 7+ years of DRTV creative development
  • Extensive experience in marketing leadership roles
  • A record of success in attracting, developing, and motivating top talent from inside and outside of the organization, and preparing direct reports for expanded responsibilities
  • Current or recent experience within a large, highly matrixed company, with proven ability to influence leaders and key stakeholders in such an environment
  • Excellent oral and written communications skills
  • Experience in managing change by leading and energizing others, modeling adaptability, and inspiring strong organizational performance through periods of transformation, ambiguity, and complexity

Preferred Qualifications

  • Prior health insurance industry experience
  • Experience in regulated industries like financial services or insurance is a big plus

Remote Requirements

All Humana associates approved for the Home or Hybrid Home/Office work styles are required to self-provide wireless, wired cable or DSL access to the internet at the connectivity speeds required by the company to successfully perform their job with the exception of associates who live or work from home in the state of California, Illinois, Montana, or South Dakota. Connectivity requirements are detailed below.

Connectivity Requirement Details

To ensure Home or Hybrid Home/Office associates’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office associates must meet the following criteria:

  • At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended to support Humana applications, per associate.
  • Wireless, Wired Cable or DSL connection is suggested.
  • Satellite, cellular and microwave connection can be used only if they provide an optimal connection for associates. The use of these methods must be approved by leadership. (See Wireless, Wired Cable or DSL Connection in Exceptions, Section 7.0 in this policy.)

Humana will not pay for or reimburse Home or Hybrid Home/Office associates for any portion of the cost of their self-provided internet service, with the exception of associates who live or work from Home in the state of California, Illinois, Montana, or South Dakota. Associates who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.

Humana will provide Home or Hybrid Home/Office associates with telephone equipment appropriate to meet the business requirements for their position/job.

Additional Information

Why Humana?

You’ll experience the following perks as a full-time Humana employee:

Compensation and Financial Security Our pay philosophy is designed to motivate and reward associates for their skills and contributions to the company. We provide options to help you plan for your future and protect your assets: Competitive base pay, Recognition pay, and a 401(k) retirement savings plan with a company match.

Your Whole Health Humana’s health products and services are designed to encourage personal wellness and smart healthcare decisions for you and your family: Medical, dental, and vision benefits, Health plan incentives, Paternity leave, etc.

Work Perks Humana knows your life extends outside of work. We have many options to support your interests and needs. Some departments have the flexibility to allow associates to work from home, and we offer all associates: Paid time off, holidays, volunteer time, jury duty pay, Associate charity matching program, Discount programs with major retailers, etc.

Grow With Us Humana provides growth and career opportunities that can help you develop your skills and build your future with the organization: Internal and external learning events, Tuition assistance, Inclusion and diversity training, etc.

Scheduled Weekly Hours


Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay decisions will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.

$102,200 $140,700 per year

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.

Description of Benefits

Humana, Inc. and its affiliated subsidiaries (collectively, Humana) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.