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Direct Response Copywriter

Title: Direct Response Copywriter (Contract Position)

Location: Remote Remote US


Are you a master of the written word with the power to persuade? BiggerPockets is looking for a talented Direct Response Copywriter to join our dynamic team on a contract basis. If you have a knack for creating compelling ad content that resonates with audiences and drives immediate action, we want you!
About BiggerPockets:

BiggerPockets is the leading resource for real estate investment knowledge, tools, and networking. With nearly 3 million members, our mission is to help individuals navigate the world of real estate investing with confidence. Our podcasts are a cornerstone of our content, boasting millions of monthly downloads and ranking as the #1 real estate podcast.
What You’ll Do:

  • Craft 25-35 engaging ad scripts per month for our podcast and YouTube channel sponsors, ensuring each one aligns with our brand voice and campaign objectives.
  • Collaborate with our editorial and marketing teams to maintain brand consistency and message alignment.
  • Tailor ad scripts to the unique characteristics of each podcast, enhancing listener engagement and sponsor satisfaction.
  • Integrate ad copy seamlessly with podcast episodes in partnership with ad sales and production teams.
  • Utilize audience feedback and performance analytics to refine ad scripts for maximum impact.
  • Deliver ad scripts on time, meeting monthly and specific campaign deadlines.

Who You Are:

  • A seasoned copywriter with a portfolio that showcases your experience in podcast or YouTube advertising.
  • Deep Market Insight: Possess an in-depth understanding of the target audience to craft content that deeply resonates and engages potential customers, driving them towards action.
  • Expertise in Persuasive Writing: Demonstrated ability to create persuasive headlines and compelling calls to action that motivate readers to act promptly and decisively.
  • Clarity and Persuasiveness in Copy: Ability to write clear, concise, and compelling copy that effectively communicates the intended message and persuades the target audience.
  • Mastery of Persuasive Techniques: Skilled in employing a variety of persuasive techniques, including but not limited to highlighting key benefits, leveraging social proof, and instilling a sense of urgency to influence audience behavior.
  • Results-Driven Copy Creation: Proven track record of producing copy that generates immediate and measurable responses, such as increased leads or sales, demonstrating the effectiveness of the content.
  • Analytical Approach to Optimization: Experience in testing and refining marketing messages based on data and feedback to optimize campaign performance and achieve better outcomes.
  • Emotional and Logical Appeal: Ability to craft copy that appeals to both the logical and emotional aspects of the audience’s decision-making process, ensuring a deeper connection and response.
  • Commitment to Continuous Improvement: A continuous learner with a commitment to staying abreast of industry trends and advancements, constantly seeking to enhance skills and adapt strategies for maximum impact in the dynamic field of direct response copywriting.

The Perks:

  • Remote work flexibility, allowing you to craft persuasive copy from anywhere.
  • Competitive compensation at $45 per ad, with an average volume of 30 to 35 ads per month.
  • The opportunity to be part of a leading name in real estate investing and contribute to the success of a top-ranked podcast network.

If you’re ready to use your direct response copywriting skills to make a tangible impact at BiggerPockets, we’d love to hear from you.
Apply now and become a voice that guides millions towards real estate success.
Please ensure that all applications include a portfolio of recent work, specifically highlighting direct response ads. Applications without a portfolio related to direct response advertisements will not be considered.