Digital Media Coordinator, Paid Social
Full Time
Professional
Off Site
Requisition ID: 1412
A career that makes a difference!
RKD Group, a direct response marketing and advertising agency, is seeking a Digital Media Coordinator, Paid Social to achieve breakthrough results that make a positive impact in this world. By joining our team, you become an integral part of that mission. With our headquarters located in Dallas, Texas, RKD Group is a remote-first company that has helped hundreds of nonprofits raise billions of dollars to fulfill their missions.
The Digital Media Coordinator, Paid Social is responsible for facilitating paid social campaign launches and monitoring campaign performance to ensure optimal success.
A detailed explanation of each responsibility is as follows:
RESPONSIBILITIES:
Social Campaign Management
The Coordinator will be responsible for coordinating the launch of the client’s social campaigns primarily through Meta ads manager. New campaigns begin at the request of clients and account teams, delivered through Workfront.
Responsibilities include:
Social campaigns require regular maintenance and optimization. Optimizations must balance revenue with client results, including:
New social launch tasks must be processed within eight business days. This provides four days to confirm conversion tracking and four days for internal processing.
Conversion Tracking
The media team uses Google Tag Manager for the installation and firing of conversion tags across channels. While it is the job of the technical team to install Google Tag Manager and quality check pages before delivery to the media team, it is the media team’s responsibility to ensure that conversion tracking is functioning at launch and continues to function.
This includes test submissions for email acquisition forms and donation tracking, amongst other conversion actions.
Reporting
Reporting on campaign performance varies by client. We provide reports for our clients in several different formats including Excel spreadsheets and our internal reporting dashboards. The Coordinator is responsible for accurately compiling data for client reports. Also, the Coordinator is responsible for providing insights and analysis for their paid social accounts.
Communication Responsibilities
The Coordinator is responsible for communicating with key parties regarding their paid social accounts:
PREFERRED SKILLS AND QUALIFICATIONS:
LOCATION: Remote
Pay Range expected for the position: $45,000-$55,000 annually.
(The position level and compensation for this role will be determined based on the market location, experience, job skills, and qualifications of the candidate)
RKD Group offers highly competitive compensation commensurate with experience, and a full range of benefits.
RKD Group is an Equal Employment Opportunity employer.
No sponsorships available for this position.