Digital Marketing Specialist – Paid Media

Title: Digital Marketing Specialist (Paid Media)

Location: New York, NY or Remote (United States)

Reports to: Digital Marketing Manager

About AlphaSense:

AlphaSense is a market intelligence platform used by the world’s leading companies and financial institutions. Since 2011, our AI-based technology has helped professionals make smarter business decisions by delivering insights from an extensive universe of public and private content including company filings, event transcripts, news, trade journals, and equity research. Our platform is trusted by over 1,800 enterprise customers, including a majority of the S&P 500. Headquartered in New York City, AlphaSense employs over 1,000 people across offices in the U.S., U.K., Finland, and India.

About the Team:

AlphaSense Marketing is a revenue and pipeline-focused marketing team that encompasses demand generation, account-based marketing, product marketing, corporate communications, PR / AR, brand, customer marketing, website, content marketing, and events. At our core, we’re here to support AlphaSense’s growth, which we do by contributing to pipeline and revenue; developing a brand that’s widely known to the markets we serve; and encouraging user engagement both within our product and with our brand.

About the Role:

AlphaSense is looking for an ambitious, self-driven Digital Marketing Specialist (Paid Media) to assist in guiding and executing paid social advertising at AlphaSense. The Digital Market Specialist (Paid Media) will be accountable for the day-to-day management of AlphaSense’s paid social marketing initiatives and strategy development with the goal of running a full-funnel marketing strategy to drive awareness and most importantly, revenue. You are expected to function at a highly efficient level utilizing advanced execution skills as well as be a collaborative team player across the demand gen team.

Who You Are:

• You’ll join us because you have experience managing paid social campaigns – LinkedIn Ads specifically
• A self-starter who is excited to learn new channels and processes
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Experience in optimizing landing pages and user funnels is a plus
• Experience with other paid channels (Google Ads, Microsoft Ads, programmatic platforms) is a plus
• Experience with A/B and multivariate experiments is a plus
• You’ll have gained essential experience in Analytical Tools (Google Analytics) and Social Media platforms (LinkedIn Ads, Meta/Facebook Ads, Twitter Ads, Reddit Ads, etc.)
• Up-to-date with the latest trends and best practices in paid media and measurement
• Enjoy working in a dynamic and collaborative environment
• You’ll have a data-driven approach to marketing and the ability to translate reports into actionable insights for the demand generation team

What You’ll Do:

• Lead the day-to-day supervision of AlphaSense’s paid social programs including bid recommendations, execution details, budgets, and overall goal achievement
• Monitor, track, report on, and evaluate campaign performance analytics, based on AlphaSense’s KPI targets and baselines.
• Assist in planning; execute and measure experiments and conversion tests.
• Utilize a strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Understand the AlphaSense product, marketing objectives and digital goals, and present on a regular basis
• Stay on top of the latest updates regarding tools and user interfaces across the social landscape
• Think creatively, do research, and develop tools and innovative tactics to improve efficiencies or advance the practice. Present practical ideas for future marketing expansion or optimization
• Build, or assist in crafting, POVs, standard methodologies, and key process documentation
• Stay current on industry trends, focusing on how changes can help improve offerings to accounts and enhance our overall practice.

AlphaSense is an equal opportunity employer. We are committed to a work environment that supports, inspires, and respects all individuals. All employees share in the responsibility for fulfilling AlphaSense’s commitment to equal employment opportunity. AlphaSense does not discriminate against any employee or applicant on the basis of race, color, sex (including pregnancy), national origin, age, religion, marital status, sexual orientation, gender identity, gender expression, military or veteran status, disability, or any other non-merit factor. This policy applies to every aspect of employment at AlphaSense, including recruitment, hiring, training, advancement, and termination.

In addition, it is the policy of AlphaSense to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations, and ordinances where a particular employee works.

Base Compensation Range*: $62,000 – $82,000

Additional Components: You may also be offered a performance-based bonus, equity, and a generous benefits program.

*For base compensation, we set standard ranges for all US-based roles based on function, level and geographic location, benchmarked against similar stage growth companies and internal comparables. In order to be compliant with local legislation, as well as to provide greater transparency to candidates, we share salary ranges on all job postings regardless of desired hiring location. Final offer amounts are determined by multiple factors including geographic location as well as candidate experience/expertise and may vary from the amounts listed above.