Digital Marketing Specialist

Digital Marketing Specialist



Full time

Job Responsibilities:

  • Provide digital marketing campaign execution support for marketing team including email, landing pages, content syndication, display advertising, and social media.
  • Manage the end-to-end implementation and sending of email and digital marketing campaigns, journey building, automation, segmentation, execution, QC/QA, deployment, analysis, A/B testing, and optimization.
  • Develop email and web templates utilizing basic HTML and inline styling.
  • Work with stakeholders across the marketing organization to ensure that email and digital marketing is executed in support of brand strategy and in accordance with best practices.
  • Manage operational calendar for campaigns and advise on best practices for deliverability, engagement and analytics.
  • Head the development and building of engagement and nurture programs, including ongoing campaigns to manage all stages of lead/contact nurturing development.
  • Develop, execute and optimize digital campaigns via display ads, content syndication, paid search/AdWords, display/retargeting and paid social advertising channels.
  • Project manage creation of campaign landing pages, banners, and other digital marketing assets as needed.
  • Create and manage data segmentation filters, groups, and distribution lists for campaigns, lead scoring, and nurture programs.
  • Create campaigns in Marketing Automation tools & SFDC for tracking and automation, including importing of leads into campaigns.
  • Assist with database maintenance, data import and data cleanup programs.
  • Measure, analyze and report on the impact of paid marketing campaigns and attribution.
  • Report out to marketing counterparts on insights, program goals and program updates annually, quarterly, and monthly to align with the team’s Metrics, Strategy, and Plan (MSP) process.
  • Manage ongoing testing to further optimize creatives, landing pages and targeting segmentation.
  • Create and manage standard operating procedures aligned with responsibilities.

Job Qualifications:

  • BA/BS in Marketing, Communications or a related degree or equivalent experience.
  • 3-5+ years of experience in digital marketing analytics with hands-on experience using Google Analytics and Social Media platforms.
  • 3+ years of direct experience in Marketing Automation tools (ie Marketo, Eloqua, Account Engagement, Marketing Cloud Engagement, Hubspot, etc.) and SFDC required.
  • Account Engagement (Pardot) or Marketing Cloud Engagement Certification a plus.
  • Working HTML coding experience including the ability to create or modify email and web templates.
  • Understanding of responsive email layouts and how to test across multiple device screen resolutions.
  • Experience working with project management tools for task assignment and prioritization. (ie Teamwork, Asana, Wrike, etc.)
  • Working knowledge of creating and implementing lead capture forms.
  • Understanding of email marketing strategies, customer journeys, automations, and experience with campaign execution, including brand/product awareness, lead generation, and transactional campaigns.
  • Proficient in Microsoft Excel, PowerPoint, and Google Analytics; report analysis required.
  • Deep understanding of performance marketing and acquisition KPIs.
  • Experience with Marketing Cloud Intelligence (Datorama) or similar advanced digital marketing analytics tools a plus.
  • Proven to be results-oriented with solid attention to detail and the ability to prioritize multiple targets and projects.
  • Thrives in a fast-paced environment with the ability to pivot and problem-solve.
  • Aptitude for problem-solving and exceptional critical thinking skills.
  • Excellent verbal and written communication skills.
  • Result oriented with ability to work independently and within a team environment.