Title: CRM / Lifecycle Marketing, Manager – Remote or Hybrid NYC
Location: New York, NY
WHO WE ARE
Founded in 2011 by Amy Jain and Daniella Yacobovsky Fiala, BaubleBar has quickly become an industry leader in the accessories space. Taking their motto of Embellish Every Day quite literally, the brand has consistently aimed and succeeded at ensuring every customer can express themselves with ease.
While the company got its start creating fashion jewelry, they knew that their cheerful and unique vision could go so much further. Since then, BaubleBar’s assortment has expanded to include fine jewelry, hair and tech accessories, as well as home d cor.
In addition, BaubleBar has launched major partnerships with some of the most recognizable brands in the world, including Disney, the NBA, and the NFL.
The brand is available on BaubleBar.com and in over 300 premier retailers globally, including Nordstrom, Bloomingdale’s, Neiman Marcus, ULTA, Harvey Nichols, and Revolve. BaubleBar’s exclusive line at Target, SUGARFIX by BaubleBar, is found at every Target location across the US.
WHAT WE ARE LOOKING FOR
BaubleBar is looking for a Lifecycle Marketing Manager / Senior Manager to join their Marketing Team. This position will lead BaubleBar’s lifecycle and retention strategy across channels with an emphasis on email and SMS to drive growth for the business and enhance the customer experience for BaubleBar main brand, BaubleBar licensed partnerships, BaubleBar’s minibar kid’s line, and Sugarfix by BaubleBar. This role will work closely with our marketing, creative and merchandising teams, reporting directly to the Director of Marketing.
An ideal candidate for this role is an analytical digital marketer and team player who thrives in a fast-paced, cross-functional and collaborative environment. We are looking for a candidate who has a proven record of success in building, executing and optimizing the full customer journey with a focus on improving retention metrics, generating new revenue opportunities, testing and learning as well as audience segmentation strategies based on key product assortments.
We are looking for a candidate who is charismatic, engaging and a fan of the brand! This role requires a candidate with a critical understanding of e-commerce. It is important to be curious, creative and possess a self-starting eagerness to innovate, test, learn and evolve our strategies.
WHAT WE WANT YOU TO DO
WHAT WE WANT TO SEE