Creative Marketing Manager

Creative Marketing Manager

About The Position

Crazy Labs is one of the world’s leading mobile game developers and publishers, specializing in hyper-casual, hybrid, and casual spaces. With over 6 billion downloads, we have a deep understanding of what it takes to transform promising game ideas into profitable hits.

We’re looking for a Creative Marketing Manager to join our Marketing Team in a dynamic, fast-paced and rapidly growing company.

This is a leadership role – you will deliver the strategy and execution for top charting games – from ad creatives to storefronts.

Main responsibilities

• Take creative ownership of marketing assets for CrazyLabs hyper casual, hybrid, and casual games
• Define the creative strategy for new games and constantly improve marketability
• Leverage a strong creative vision with excellent visual & verbal communication skills to guide motion designers, graphic designers, marketing developers, and ASO teams to meet your vision effectively and efficiently.
• Craft engaging briefs that will move the needle for different ad types (video, playable, IEC, GIF, static)
• Design storefronts (icon, screenshots, store video, game title)
• Outline creative production and testing methodologies for your games and provide frequent progress updates to stakeholders
• Collaborate closely with UA managers to analyze results and make data driven creative decisions for the next round of testing
• Hold high visual standards and give feedback to team members
• Research and analyze relevant trends
• Set new industry standards, rather than following them

Requirements

What we’re looking for

• A highly creative and talented person to join our crazy team!
• 3 years Experience in a Hyper / Casual creative and/or UA roles – a must
• Experience in defining a creative strategy and testing methodologies
• Proven track record of building marketing campaigns that drive growth
• Passion for creative storytelling through various mediums – video, design, copywriting, UX, and beyond – this role combines all aspects of creative visualization
• Analytical thinking and data oriented approach
• Strong leadership and communications skills
• Fluency in English
• Live and breathe social trends
• App store materials creation experience – an advantage

What we offer

• Join a supportive and creative team of professionals
• Make an impact – shape our next hit mobile game, reaching millions of end-users!
• Personal growth – we encourage continuous learning and experimentation within our international teams
• Fun and Flexible work environment
• Competitive compensation