Copywriter, Performance Marketing

Copywriter, Performance Marketing

Job Category: Marketing

Requisition Number: COPYW001837

Full-Time

Remote

Job Details

Description

Why Work at Mercer Advisors?

For nearly 40 years, Mercer Advisors has worked with families to help them amplify and simplify their financial lives. How? By integrating expertise in financial planning, investment management, tax, estate, insurance, and more, all managed by a single team. Today we proudly serve over 31,200 families in more than 90 cities across the U.S. We are an independent, national fiduciary committed to always working in our clients’ best interests.

Mercer Advisors offers a distinct work environment that we believe stands out in the financial industry. Our overall employee base and client-facing team are composed of 50% women, reflecting our commitment to diversity. We attract top talent from across the country, with no formal headquarters and flexible working arrangements, allowing us to assemble the best team possible.

Join us and be a part of a team dedicated to making a meaningful impact on the financial lives of families across the country.

Job Summary

Mercer Advisors is seeking a Performance Marketing Copywriter to create compelling copy for social and search ads, marketing landing pages, lead nurturing journeys and more. This is an important new role within our growing content development team, which is instrumental in driving meaningful results through performance marketing. The successful candidate must be comfortable creating from a brief as well as interview subject matter experts to create performance marketing content. You will collaborate closely with leaders across the organization to create differentiated content. This role reports to the VP, Content with a dotted reporting line to the Sr. Director of Acquisition Marketing for Performance Marketing efforts and will partner with internal SMEs.

Essential Job Functions Include:

• Develop engaging and effective copy for social and search ads, landing pages, and other paid marketing materials
• Write lead nurturing email journeys to move prospects through the funnel
• Collaborate with designers and cross-functional teams to ensure content aligns with brand guidelines, tone of voice, and project objectives
• Edit and proofread content to ensure accuracy, clarity, and consistency
• Manage multiple, concurrent projects in a fast-paced, deadline-driven environment
• Rewrite existing content to align with brand voice and target audience
• Participate in editorial meetings to generate new ideas
• Interview subject matter experts to translate their knowledge into content
• Utilize AI and other tools to enhance workflow efficiency
• Stay updated on paid media platform best practices and develop/publish content for LinkedIn, Facebook, Twitter, Google, and Instagram ads
• May support with additional ad hoc copywriting needs for the Content team as time permits

Required Knowledge, Skills, and Abilities:

• Bachelor’s degree in marketing, English, communications, journalism, or a related field
• 5-7 years of copywriting experience, with at least 1-2 years in performance marketing
• Familiarity with LinkedIn, Meta, Google, and other ad platforms
• Strong understanding of performance marketing and email copy best practices and A/B testing
• Experience working in a regulated industry with a compliance component
• Exceptional editing and proofreading skills
• Ability to create clear content from complex ideas
• Strong written, communication, presentation, project management, and organizational skills
• Ability to work from a creative brief and generate new ideas
• Capable of thriving in a fast-paced environment
• Knowledge of SEO basics
• Proficiency in Microsoft Office
• Impeccable attention to detail
• Desire to work on a growing team and move quickly
• Knowledge of the AP Style guide
• A portfolio of content and sample ads

Work Schedule: Monday through Friday, 8:00AM – 5:00PM

Working Conditions: Professional office environment. Working inside. Standing and sitting. Will be assigned to a workstation. No heavy lifting over 20 lbs.

Benefits:

Mercer Advisors offers a competitive and robust benefit package to our employees. Our benefit programs are focused on meeting all of our employees and their eligible dependents health and welfare needs. We offer the following:

• Company Paid Basic Life & AD&D Insurance
• Company Paid Short-Term and Long-Term Disability Insurance
• Supplemental Life & AD&D; Short-Term Disability; Accident; Critical Illness; and Hospital Indemnity Insurance
• Three medical plans offerings including two High Deductible Health Plans and a Traditional Co-Pay medical plan.
• Health Savings Account (HSA) with company contributions on a per pay period basis if enrolled in either HDHP medical plan.
• Two comprehensive Dental Plans
• Vision Insurance Plan
• Dependent Care Savings Account for child and dependent care.
• 14 Company Paid Holidays with a full week off at Thanksgiving.
• Generous paid time off program for vacation and sick days
• Employee Assistance Plan
• Family Medical Leave
• Paid Parental Leave (6 weeks)
• Maternity benefits utilizing company paid STD, any supplemental STD, plus Parental Leave (6 weeks) to provide time for recovery, baby bonding, and enjoying your family time.
• Adoption Assistance Reimbursement Program
• Company Paid Concierge Services for you and your loved ones for the spectrum of caring needs for your aging parents, young children, life’s challenges and more.
• 401(k) Retirement Plan with both Traditional and Roth plans with per pay period match
• Pet Insurance

We are not accepting unsolicited resumes from agencies and/or search firms for this job posting.

Mercer Advisors provides equal employment opportunity to all applicants and employees without regard to age, color, disability, gender, marital status, national origin, race, religion, sexual orientation, gender identity and expression, physical or mental disability, genetic predisposition or carrier status, or any other characteristic protected by law in accordance with all applicable federal, state, and local laws. Mercer Advisors provides equal employment opportunity in all aspects of employment and employee relations, including recruitment, hiring, training and development, promotion, transfer, demotion, termination, layoff, compensation, benefits, and all other terms, conditions, and privileges of employment in accordance with applicable federal, state, and local laws.