Copywriter

Copywriter

• Remote
• Product and Marketing

Start crafting compelling copy and campaign content that drives growth across two leading platforms in gaming and e-commerce.

Job description

Allow us to introduce ourselves

Ancient Gaming, an innovative software creator for the future of iGaming, bucks the trend that has lacked innovation for two decades. We’re not trend followers; we’re trendsetters. As iGaming pioneers, we challenge the status quo, crafting not just appealing software but a whole new experience for the innovative, high-spending generation seeking to reinvent gaming interactions. Founded in 2018 in Malta, we’ve become a global presence with 100+ dedicated team members spanning across our brands and 30+ countries. And yes, we’re proudly remote-first!

Your mission as our Copywriter!

You will craft compelling, conversion-driven copy across multiple channels that engages our gaming and shopping communities, drives user acquisition, and strengthens our brand voice in the iGaming and e-commerce spaces. You will create impactful short-form content that resonates with our target audience while maintaining consistent messaging across all platforms and marketing initiatives.

You will be working on:

• CSGORoll — the world’s #1 skin gaming site. A community social gaming platform specifically designed for CS2 players, featuring unique in-house custom-built games, such as Roulette, Crash, Unboxing, and PVP.
• HypeDrop — a leading gamified shopping platform, where over 500,000 users experience the excitement of real-time mystery box openings, box battles, and customizable deals. Since 2018, HypeDrop has sold over 150 million boxes, revolutionizing the way people shop and win.

What you’ll be doing:

• Create engaging short-form content for various platforms, including ad copy, email campaigns, push notifications, and in-app messaging.
• Develop and optimise PPC ad copy across multiple platforms (Google Ads, Meta, etc.) to drive user acquisition and engagement.
• Write powerful video scripts for advertising campaigns that follow PPC best practices and drive conversions.
• Craft compelling email marketing campaigns that drive user retention, re-engagement, and conversion rates.
• Work with CRM tools to segment audiences and create personalised messaging that resonates with different user groups.
• Collaborate with the marketing team to ensure consistency in messaging across all channels and campaigns.
• Write clear, engaging product descriptions and promotional content for new features, games, and mystery boxes.
• Develop A/B testing strategies for copy across different channels to optimise performance and conversion rates.
• Create compelling landing page copy that drives conversions and supports various marketing campaigns.
• Work closely with designers to ensure copy and visuals work together seamlessly across all materials.
• Maintain brand voice guidelines and ensure consistency across all written communications.
• Monitor and analyse copy performance metrics, making data-driven recommendations for optimization.
• Stay up-to-date with industry trends to inform content strategy and messaging.
• Collaborate with the social media team to ensure alignment in messaging and tone across all platforms.
• Partner with the product team to create clear, engaging in-app copy and user communications

Job requirements

Requirements

You will thrive in this role if you have:

• Minimum of 2 years of copywriting experience, with demonstrable experience in iGaming and/or e-commerce industries.
• Proven track record of creating successful short-form content that drives engagement and conversions.
• Hands-on experience with PPC platforms (Google Ads, Meta Ads) and demonstrated ability to write high-performing ad copy.
• Strong background in email marketing, including experience with email automation and campaign optimization.
• Proficiency with CRM tools and understanding of audience segmentation.
• Experience with A/B testing and data-driven copy optimization.
• Understanding of SEO best practices and their application to content creation.
• Outstanding written communication skills with impeccable grammar and attention to detail.
• Ability to adapt writing style and tone for different audiences and platforms while maintaining brand consistency.
• Strong analytical skills with the ability to interpret data and adjust copy strategy accordingly.
• Excellent project management skills with the ability to handle multiple deadlines and priorities.
• Creative problem-solving abilities and a growth mindset.

It will be good if you have:

• Strong understanding of conversion rate optimization (CRO) principles and their application to copy.
• A passion for gaming culture and understanding of the iGaming and/or e-commerce landscapes.

What’s in it for you?

• Flexibility Policy – It’s about giving you the freedom to structure your workday in a way that best suits your lifestyle and responsibilities outside of work
• Work-from-anywhere Policy – you have the chance to work from anywhere in the world, we are a remote-first company and we are proud of it!
• Every year for our team-building we choose a location and go there to celebrate our achievements together
• A dedicated budget to purchase all the equipment you need to set up your home office
• L&D budget for you to develop your skills!
• Spill Mental Health Service – full access to online confidential counselling with professional therapists for any employees who need it
• Innovative, fun, flat structured rapidly growing company with endless opportunities to grow

This post details our vision for the ideal candidate and highlights the potential for growth within this role. If you’re an 80% fit and excited about the position, we encourage you to apply. Ancient Gaming is an equal-opportunity employer. All applicants will be considered regardless of race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.