Full time


Job Description

CamelBak is on the lookout for an experienced copywriter with over 5 years of expertise to join our Marketing Creative team. If your words have the power to inform, educate, and engage audiences, we want you to be a part of our journey. In this role, your focus will encompass product, campaign, and digital marketing and play a critical role in the business, leading the development of our brand tone of voice. Collaborating closely with brand, product, and ecommerce marketing, you’ll be the driving force behind fresh ideas, campaign concepts, and product launches that define the CamelBak brand.

This position reports to the Creative Services Manager and allows you the flexibly to work from your home office or out of our Petaluma, CA office.

As the Copywriter, you will have an opportunity to:

  • Collaborate with cross-functional teams to develop and execute content strategies that align with business goals and ensure a consistent brand voice across all channels.
  • Take the lead in developing our comprehensive tone of voice strategy in partnership with the Sr. Director of Global Brand Marketing. Craft a resonant, bold, aspirational, and authentic brand identity that embodies our foundation.
  • Work closely with marketing and ecommerce teams to create persuasive campaign concepts and complement them with well-crafted copy that captures attention.
  • Craft informative and aspirational product copy for our website, guiding users through their product research journey.
  • Create benefit-driven copy for landing pages that drive leads and conversions, as well as engaging copy for sell-in collateral and product packaging.
  • Develop captivating copy for diverse digital media ads, from Facebook to Search and Display Ads.
  • Design email marketing copy that not only gets opened and read but also converts and engages recipients.
  • Produce 3-4 blog posts per month based on strategic direction set in collaboration with the marketing team.
  • Infuse market research insights into your copy, resonating with consumers by addressing their pain points and aspirations.
  • Stay updated on industry trends, emerging digital strategies, and best practices to enhance the effectiveness of your copy.
  • Collaborate with stakeholders, presenting and incorporating feedback to refine your copy concepts.
  • Craft copy that aligns with SEO objectives and contributes to conversion rate optimization efforts, driving user actions and measurable results.
  • Leverage ecommerce performance metrics to refine and enhance your copy strategies, optimizing for click-through rates, conversion rates, and engagement metrics.
  • Provide guidance and mentorship to contract copywriters as needed, ensuring consistent quality and adherence to the brand voice.
  • Showcase your adaptability and crisis management skills, adeptly pivoting messaging strategies in response to market dynamics and challenges.

You have:

  • A minimum of 5 years of experience in copywriting, showcasing your talent in crafting impactful and persuasive content within the outdoor industry.
  • Your expertise lies in the digital realm, and you’re well-versed in leveraging the power of words across various online platforms.
  • You’re not just a writer; you’re a collaborator who thrives in cross-functional teams, translating business objectives into engaging content.
  • Your portfolio reflects your ability to create compelling copy that resonates with diverse target audiences.
  • Copywriting Mastery: Demonstrated track record of at least 5+ years in the field of copywriting, substantiated by a portfolio that showcases your ability to craft impactful and persuasive content across various channels.
  • Outdoor Industry Expertise: Preferably possesses experience within the Outdoor industry, allowing for a nuanced understanding of the market’s dynamics, language, and consumer preferences.
  • Creative Innovation: A proven ability to think expansively and generate innovative ideas that resonate with target audiences while aligning with brand identity.
  • Content Shaping: Skilled at transforming abstract concepts into tangible, purposeful content that serves project goals and effectively addresses user needs.
  • Compelling Communication: Highly proficient in presenting and selling ideas persuasively, collaborating with cross-functional teams to develop and deliver compelling strategic presentations.
  • Narrative Passion: An evident passion for storytelling, reflected in your ability to infuse creativity and vision into diverse projects to engage and captivate audiences.
  • Brand Alignment: Expertise in adapting writing styles to align with brand guidelines and specific needs, ensuring consistency and resonance.
  • Digital Acumen: Strong knowledge of SEO principles, keyword research, and their integration into copy and content, coupled with familiarity in leveraging social media platforms like Facebook, Twitter, LinkedIn, Pinterest, and Instagram.
  • Versatile Adaptability: Skilled at tailoring content and writing style across the marketing funnel to engage, persuade, or inform effectively.
  • Visual-Textual Fusion: Understanding of the symbiotic relationship between visual elements and content, ensuring a harmonious and impactful final product.
  • Editorial Excellence: Proficiency in copyediting to ensure accuracy, clarity, and consistency of written materials.
  • Problem-Solving Attitude: An active problem solver who approaches challenges with creativity and determination, offering innovative solutions.
  • Project Management: Proven ability to manage multiple projects efficiently in a fast-paced, deadline-driven environment, showcasing exceptional time management skills.
  • Collaborative Spirit: A team player who navigates collaborative settings with resilience and adaptability, contributing to a harmonious work environment.
  • Receptive to Feedback: Openness and adaptability to creative feedback, actively using it to refine and enhance your work.
  • Cultural Relevance: Your portfolio demonstrates an understanding of cultural relevance, coupled with wit and charm, all tailored to the nuances of the Outdoor industry.

If you’re ready to shape the narrative of a renowned brand through compelling copy, submit up to three writing samples and include links to your content portfolio in your application. Join us at CamelBak and let your words make a difference.

Pay Range:

We offer a highly competitive salary, comprehensive benefits including: medical and dental, vision, disability and life insurance, 401K, PTO, tuition reimbursement, gear discounts and the ability to add value to an exciting mission!

Our Postings are not intended for distribution to or use in any jurisdiction, country or territory where such distribution or use would violate local law or would subject us to any regulations in another jurisdiction, country or territory. We reserve the right to limit our Postings in any jurisdiction, country or territory.

Equal Opportunity Employer Minorities/Females/Protected Veteran/Disabled